Generation Z will soon become the second-largest generation in the world. Gen Z will take over Baby Boomers’ mantle at 67.17 million, and that represents a lot of buying power — and Gen Z buys with its conscience as much as its wallet. Not only are they the second largest generation, but they are the current generation entering the college market, meaning that they are the generation shopping in campus bookstores. College bookstores have a vested interest in offering sustainable products for students to purchase. Continue reading →