Merchandising is an extremely effective factor in your bookstore’s success, though sometimes it can be hard to figure out what to do in your merchandising strategy to guarantee success. Discover some data-backed merchandising tips to help you out in your merchandising techniques. Cross Merchandising Boosts Sales Cross merchandising refers to placing related items next to … Continue reading →

Sales are made year round, but true retail strategy happens at the seasonal level. When coming up with seasonal strategies for your store, it’s important to remember the value displays can bring. Displays enhance the overall experience for your customers by engaging their senses and adding variety to their shopping experience, all while subtly influencing … Continue reading →

Retail product placement seems like a simple concept in theory, but the truth is there are several components to successful product placement that many of us overlook. However, there are also a few key glaring mistakes regarding product placement that you should take care to avoid at all costs! Keep reading to discover these important … Continue reading →

Valentines Day is right around the corner, and with it comes a bundle of opportunities for your college bookstore! As with every year, there are new and exciting trends to consider while you prepare for the day of love but doing that alone can be a bit daunting. We’ve compiled a handy list of retail … Continue reading →