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Women’s History Month and Higher Education

March is Women’s History Month, with International Women’s Day on March 8th. This is an excellent opportunity to acknowledge the achievements women have made in higher education and how their leadership has shaped the future for women and minorities in higher ed. Here are some inspirational women in higher education to highlight this month: Continue reading →

Prioritizing Inclusivity in Your Marketing: Using Inclusive Language

A key aspect of marketing is language. Much of marketing includes headlines, emails, copy, and more. When striving to prioritize inclusivity in your marketing, using inclusive language is an excellent starting point. Here are some guidelines on inclusive language from the American Psychological Association for you to implement in your marketing this year. Continue reading →

Technology Advancing DEI in Higher Education

Since 2020 and the peak of the COVID-19 pandemic, technology has seen an increase of use in higher education spaces to support students in remote learning. This has sparked a conversation of the role of technology in education spaces and how to forward diversity, equity, and inclusion with it.

An obvious benefit of education technology is improved accessibility, both in making learning less location-dependent and in helping students with learning difficulties or disabilities. Here are some ways technology has been advancing DEI in higher education: Continue reading →

Prioritizing Diversity in Your Marketing: 5 Tips for 2023

Diversity has become important to consumers, for good reason. Customers are more likely to trust and return to a brand that cares about diversity, equity, and inclusion (DEI) and prioritizes representation in their marketing and advertising. Continue reading →

10 Must-Read Books by Black Authors Your Bookstore Should Carry

February is Black History Month, and for some students this gives a boost of inspiration to seek to learn more about Black culture. Many may not be aware of the vast and rich variety of literature by Black authors, from novels to non-fiction to poetry. These stories are an excellent feature for your bookstore this month – and throughout the year! Continue reading →

retailconnection

A blog by The Douglas Stewart Company for Retailers

Tech Displays You Should Carry

Impulse Purchasing Tips

Getting the Most from Displays

Merchandising Tips for Bookstores