The Customer Experience Lifecycle

The Customer Experience Lifecycle

The interactions between customer and brand: the customer experience. This consist of brand awareness, discovery, cultivation, advocacy, purchases and service. The overall customer experience is what will turn your students from one-time shoppers into lifetime customers. Outlined below is the life cycle of the customer experience. Need: Some students might not be aware there’s a … Continue reading

Meeting Your Customer’s Expectations

Meeting Your Customer’s Expectations

Your customers got smart. With the world right at their fingertips, how could they not be? They are experts in both real world shopping and they also dominate the virtual world. They are so connected, they know the very second Beyoncé’s newest album drops within minutes of release. Unfortunately, your customers hold the power. Providing … Continue reading

Are You Ready To Start Posting?

Are You Ready To Start Posting?

This month we’ve discussed who’s using what social media platforms and what types of content to post on each. Are you ready to start posting? Here’s some of our ideas to help you get started! Have you ever seen a social media post that looked more like a blog post? Perfect for those who have … Continue reading

What to post on each social media platform

What to post on each social media platform

Oh the wonderful world of social media. It is one of the most affordable forms of marketing available. Social media marketing gives you increased exposure, especially to students who spend a good portion of their day checking social media. According to lyfemarketing.com, “people are spending 20-40% more on companies that are using social media.” And … Continue reading

Who is using what?

Who is using what?

Though millennials have a reputation for constantly being on their phones, people of all ages use social media. We already know that we can use social media to influence shopping decisions. Learning what generation is using what form of social media will help you cater to your students and other customers. Every time a new … Continue reading

The Surface Go is Here!

The Surface Go is Here!

It’s finally official, the Microsoft Surface Go is here and it’s a game changer. At a compact size of 10 inches, it’s similar to the Surface Pro – starting at only $399. The Surface Go is complete with a built-in kickstand, Windows 10, and only weighs 1.15 lbs, which is a half-pound lighter than the … Continue reading

Happy 4th of July!

Happy 4th of July!

Happy Independence Day from The Douglas Stewart Company! We will not be publishing a blog this week, but we’ll be back next week. Our office will be close July 4th to honor the Holiday. Sincerely, The Douglas Stewart Company  

It’s Not What You Think!

It’s Not What You Think!

The internet is where it’s at. Why wouldn’t students choose it? Books, toiletries, groceries…they can conveniently do all their shopping right from the comfort of their couch. For years we’ve been told that E-Commerce is on the rise. We’ve even seen it put some stores out of business. While convenience is key for the future … Continue reading

The Mobile Shopper

The Mobile Shopper

$ELL! $ELL! $ELL! The goal of any retail establishment is to sell more. We’ve all been there—at the checkout counter when the sales associate tells you if you buy 2 more items you’ll qualify for $15 off your entire purchase! And why wouldn’t you participate in that? At the end of that purchase you’ll be … Continue reading