retailconnection

Merchandising plays an important role in the psychology of retail. The way you engage your customers’ senses ultimately decides how they will interact with your business and purchase products. Come along with us and discover the fascinating ways merchandising blends with psychology. Create a Vibe to Boost Sales Setting the mood for your customers is … Continue reading →

Displays are an important part of retail for both the store and the customer. Displays benefit customers by making products stand out and elevating their overall shopping experience. They benefit retailers by helping stores move through products and incentivizing customers to make purchases for products they might not have initially been searching for. While they … Continue reading →

Cross-merchandising is a powerful retail merchandising strategy that places different product categories next to or near each other to highlight how they complement each other. For example, placing journals and notebooks next to or near pens and pencils on your store floor would be cross-merchandising. In turn, this subtly influences your customers to make additional … Continue reading →

Merchandising is an extremely effective factor in your bookstore’s success, though sometimes it can be hard to figure out what to do in your merchandising strategy to guarantee success. Discover some data-backed merchandising tips to help you out in your merchandising techniques. Cross Merchandising Boosts Sales Cross merchandising refers to placing related items next to … Continue reading →

Sales are made year round, but true retail strategy happens at the seasonal level. When coming up with seasonal strategies for your store, it’s important to remember the value displays can bring. Displays enhance the overall experience for your customers by engaging their senses and adding variety to their shopping experience, all while subtly influencing … Continue reading →

Retail product placement seems like a simple concept in theory, but the truth is there are several components to successful product placement that many of us overlook. However, there are also a few key glaring mistakes regarding product placement that you should take care to avoid at all costs! Keep reading to discover these important … Continue reading →

Valentines Day is right around the corner, and with it comes a bundle of opportunities for your college bookstore! As with every year, there are new and exciting trends to consider while you prepare for the day of love but doing that alone can be a bit daunting. We’ve compiled a handy list of retail … Continue reading →

One thing any retailer can struggle with is the intense effort needed to organize the business, and college bookstores are no exceptions to this. Often it feels like a Herculean task to create plans for the year while managing your current resources and daily tasks. This is where an effective purchasing plan can make a … Continue reading →

2026 is shaping up to bring some big changes to the retail world. Advancements in technology like Artificial Intelligence coupled with inflation, rising costs from tariffs, and long-term shifts in consumer behavior can create new challenges for your bookstore as you navigate the ups and downs on the horizon. However, you don’t have to face … Continue reading →

The retail world is going to change in some pretty serious ways next year. It’s important to stay up to date with these expected trends so your bookstore can be fully prepared to navigate the upcoming challenges with as much preparation as possible. Find out what retailers can come to expect in 2026 with these … Continue reading →