Dorm essentials: What to bring to college

Dorm essentials: What to bring to college

Campus stores are the go to location for putting the finishing touches on a dorm room. The Douglas Stewart Company has all of the products you need to make your store the back-to-school destination. Make sure your staff is able to show customers the value of everyday products that make a big difference on campus. … Continue reading

The Best Laptop for Every Type of Student

The Best Laptop for Every Type of Student

Students are still enjoying the lazy days of summer vacation, but they are also gearing up for back-to-school. Nearly 34% of consumers plan their shopping 3 weeks to 1 month before school starts, for many campuses that time is now. The Douglas Stewart Company offers some of the biggest name in tech making your on … Continue reading

Video Advertising is Easier Than You Think

Video Advertising is Easier Than You Think

Embrace the power of video, online shoppers who view video are 1.8x more likely to make a purchase. Video has even more influence on buying power when viewed on mobile. Video’s influence on purchases is 18% on mobile devices. Using video publishing tools like Instagram or YouTube helps your store share it’s brand store. So … Continue reading

Benefits of Cross selling and Upselling

Benefits of Cross selling and Upselling

Providing customers with extra items they have genuine interested in by connecting other items to their original choice is what we commonly refer to cross selling. Cross selling is a great tool to boost sales and to show off your customer service and should be implemented in your campus store. Before customers walk through your … Continue reading

The Orientation Experience

The Orientation Experience

Freshmen orientation is an exciting time on campus. The buildings are filled with excited freshmen ready to leave their nest and enter the academic world. Getting ready for orientation is a yearlong process, there is always room to grow and establish new activities. Follow these tips for a successful orientation season. 1. Establish Goals and … Continue reading

7 Irresistible Email Marketing Stats For Universities

7 Irresistible Email Marketing Stats For Universities

On college campuses you can guarantee that there are students walking from class to class or studying just about every day of the week. Students are constantly checking their email, Facebook, Instagram, or other mediums of communication for up-to-date information or a distraction for their studies, making them easy to reach. Marketing on universities and … Continue reading

The Science Behind Pricing: How to Get it Right

The Science Behind Pricing: How to Get it Right

Everyone knows college kids tend to be frugal. They have to spend money on rent, books, school, social activities, the list goes on. Understanding how to price items correctly expands your store revenue without shrinking their wallets. According to a University of Chicago and MIT study, nine is a magic number in pricing, inducing people … Continue reading

iPhone SE: What You Need to Know

If you haven’t heard already Apple made a few big product announcements this week. Apple has reached a large milestone, reaching 1 billion active devices around the world; they’ve lowered prices and are loading up on features. Apple will be creating a smaller, cheaper iPhone with a four-inch display. As it turns out people are … Continue reading