retailconnection

Forecasting demand for the upcoming fall semester is an important task for any college bookstore. Learn how you can go about forecasting demand in this week’s blog. Community Colleges are Growing The first thing to note when forecasting fall demand is that demand will be different for community colleges and 4-year institutions. For the past … Continue reading →

Ordering inventory early is a great tactic for success you can use in your bookstore. Keep reading to learn more about why early ordering matters in the world of collegiate bookstore. Early Textbook Orders Enables Buyback Buying textbooks for your store early is a great strategy for not just your store, but for the whole … Continue reading →

As fall semester encroaches upon us, it’s important to start prepping your bookstore sooner rather than later. If you wait until the last minute to get your bookstore ready for the influx of students, you’ll miss out on tons of opportunities for success. Keep reading to find great reasons your fall prep should start today. … Continue reading →

When setting up your store, the way you display your products is just as important as what you’re selling to customers. The right display can catch someone’s eye and lead to a purchase, helpfully guide someone through your store, or demonstrate new ways to use a product they might not have previously considered. All display … Continue reading →

Merchandising plays an important role in the psychology of retail. The way you engage your customers’ senses ultimately decides how they will interact with your business and purchase products. Come along with us and discover the fascinating ways merchandising blends with psychology. Create a Vibe to Boost Sales Setting the mood for your customers is … Continue reading →

Displays are an important part of retail for both the store and the customer. Displays benefit customers by making products stand out and elevating their overall shopping experience. They benefit retailers by helping stores move through products and incentivizing customers to make purchases for products they might not have initially been searching for. While they … Continue reading →

Cross-merchandising is a powerful retail merchandising strategy that places different product categories next to or near each other to highlight how they complement each other. For example, placing journals and notebooks next to or near pens and pencils on your store floor would be cross-merchandising. In turn, this subtly influences your customers to make additional … Continue reading →

Merchandising is an extremely effective factor in your bookstore’s success, though sometimes it can be hard to figure out what to do in your merchandising strategy to guarantee success. Discover some data-backed merchandising tips to help you out in your merchandising techniques. Cross Merchandising Boosts Sales Cross merchandising refers to placing related items next to … Continue reading →

Sales are made year round, but true retail strategy happens at the seasonal level. When coming up with seasonal strategies for your store, it’s important to remember the value displays can bring. Displays enhance the overall experience for your customers by engaging their senses and adding variety to their shopping experience, all while subtly influencing … Continue reading →

Retail product placement seems like a simple concept in theory, but the truth is there are several components to successful product placement that many of us overlook. However, there are also a few key glaring mistakes regarding product placement that you should take care to avoid at all costs! Keep reading to discover these important … Continue reading →