retailconnection

Sustainability is a major factor that influences Gen Z’s purchasing decisions. It’s a core value for this cohort of consumers, who are also your primary customers as the current generation of college students. Keep reading to see how Gen Z college students prioritize sustainability in retail. Sustainability as a Core Value A few core values … Continue reading →

As fall semester approaches, it’s crucial you start preparing your store for the influx of students the new school year brings in. However, it’s also important to make sure you’re not making mistakes in the preparation phase that will cause you pain later down the road. Here are some mistakes you should make sure to … Continue reading →

Interested in the upcoming student retail trends for this year’s fall semester? Look no more! Keep reading to see what to expect from your student shoppers when they return to campus this fall. Sustainability Still a Driver for Gen Z Students Your current cohort of college students leans heavily into sustainability in retail. When they … Continue reading →

Forecasting demand for the upcoming fall semester is an important task for any college bookstore. Learn how you can go about forecasting demand in this week’s blog. Community Colleges are Growing The first thing to note when forecasting fall demand is that demand will be different for community colleges and 4-year institutions. For the past … Continue reading →

Ordering inventory early is a great tactic for success you can use in your bookstore. Keep reading to learn more about why early ordering matters in the world of collegiate bookstore. Early Textbook Orders Enables Buyback Buying textbooks for your store early is a great strategy for not just your store, but for the whole … Continue reading →

As fall semester encroaches upon us, it’s important to start prepping your bookstore sooner rather than later. If you wait until the last minute to get your bookstore ready for the influx of students, you’ll miss out on tons of opportunities for success. Keep reading to find great reasons your fall prep should start today. … Continue reading →

When setting up your store, the way you display your products is just as important as what you’re selling to customers. The right display can catch someone’s eye and lead to a purchase, helpfully guide someone through your store, or demonstrate new ways to use a product they might not have previously considered. All display … Continue reading →

Merchandising plays an important role in the psychology of retail. The way you engage your customers’ senses ultimately decides how they will interact with your business and purchase products. Come along with us and discover the fascinating ways merchandising blends with psychology. Create a Vibe to Boost Sales Setting the mood for your customers is … Continue reading →

Displays are an important part of retail for both the store and the customer. Displays benefit customers by making products stand out and elevating their overall shopping experience. They benefit retailers by helping stores move through products and incentivizing customers to make purchases for products they might not have initially been searching for. While they … Continue reading →

Cross-merchandising is a powerful retail merchandising strategy that places different product categories next to or near each other to highlight how they complement each other. For example, placing journals and notebooks next to or near pens and pencils on your store floor would be cross-merchandising. In turn, this subtly influences your customers to make additional … Continue reading →