Tagged with retail

Benefits of Cross selling and Upselling

Benefits of Cross selling and Upselling

Providing customers with extra items they have genuine interested in by connecting other items to their original choice is what we commonly refer to cross selling. Cross selling is a great tool to boost sales and to show off your customer service and should be implemented in your campus store. Before customers walk through your … Continue reading

Everything You Need to Know About EMV Credit Cards

EMV–which stands for Europay, MasterCard and Visa—is now the global standard credit card chip. In wake of numerous large-scale data breaches and increasing rates of counterfeit credit cards, U.S. card issuers have adopted this new technology to protect customers. Approximately 120 million Americans have already received an EMV credit card and the numbers will continue … Continue reading

Mission Statements: How to Make Your Store Stand Out

Mission Statements: How to Make Your Store Stand Out

Your store, marketing, staff, and products are always communicating. Although your store and your products cannot actually talk to your customers, they can communicate a message just as well as your marketing and staff. “If you don’t know where you’re going, any road will take you there.” These lyrics to George Harrison’s song “Any Road” … Continue reading

The Rules of Technology in Retail

The Rules of Technology in Retail

Technology trends are rewriting the rules of retail. More stores are advancing the in-store experience to meet the demands of the younger generation while creating tools to maximize customer service. Retail technology blends physical and virtual experiences, keeping millennial customers engaged with the brand and increases business. It is harder for college stores to experiment … Continue reading

5 Tips to Help Your Store Go Omnichannel

5 Tips to Help Your Store Go Omnichannel

According to omnichannel expert Andy Katz-Mayfield, omni-channel is “less about creating another channel to sell a product, it’s about providing a really great experience.” You have heard us talk about the importance of optimizing the customer experience for brick and mortar stores before, but what does that look like? 1. Start off by increasing your … Continue reading