Generation Z is starting college and their outlook on shopping is different than millennials. Millennials are all about the convenience of online shopping. Gen Z is going “old school” and more interested in shopping in store. In fact, Gen Z is researching product on their mobile device before buying in store. So how do retailers … Continue reading
Sources: nrf.com, forbes.com
Both email and social media are important parts of your marketing efforts. Your students likely use social media daily, and they check their email daily too. Email has been around for forever and is an established way of communicating with your students. But research has shown that social media is not just a fad—it’s here … Continue reading
Social media seems to be the customer’s outlet to the world. People can say anything they want. Do you respond to all the posts on your social media sites? The good, the bad, and the downright ugly? The way you respond is important because it shows how you handle business. And yes, you should always … Continue reading
Digital customer service is one of the most important tools you can use for your company. People expect good customer service. That means quick responses and having a variety of ways to contact your company. When it comes to digital customer service it’s important to remember that it is 100% still customer service, and you … Continue reading
Your customers got smart. With the world right at their fingertips, how could they not be? They are experts in both real world shopping and they also dominate the virtual world. They are so connected, they know the very second Beyoncé’s newest album drops within minutes of release. Unfortunately, your customers hold the power. Providing … Continue reading
The internet is where it’s at. Why wouldn’t students choose it? Books, toiletries, groceries…they can conveniently do all their shopping right from the comfort of their couch. For years we’ve been told that E-Commerce is on the rise. We’ve even seen it put some stores out of business. While convenience is key for the future … Continue reading
The modern shopper is becoming increasingly complex and it’s challenging to create a one-size-fits-all shopping experience. Not only are there generational differences between shoppers, but there are several different customer types. These customer types define the how they shop, their goals, and their expectations. Knowing the different segments of shoppers will help you assist students … Continue reading
![10 Key Insights on Millennial Shopping [Infographic]](https://retailconnection.files.wordpress.com/2018/04/thinkstockphotos-656657040.jpg?w=160&h=120&crop=1 "10 Key Insights on Millennial Shopping [Infographic]")
Source: socialbarrel.com
Technology is continually playing a larger part in retail. With so many advancements and constant updates, the amount of technology at our fingertips can be overwhelming. Integrating technology into your store can help automate everyday tasks, ensure accuracy, and deliver a more engaging experience for shoppers. Virtual Assistants Voice-powered devices have revolutionized the way consumers … Continue reading
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