Filed under omnichannel

Meeting Your Customer’s Expectations

Meeting Your Customer’s Expectations

Your customers got smart. With the world right at their fingertips, how could they not be? They are experts in both real world shopping and they also dominate the virtual world. They are so connected, they know the very second Beyoncé’s newest album drops within minutes of release. Unfortunately, your customers hold the power. Providing … Continue reading

It’s Not What You Think!

It’s Not What You Think!

The internet is where it’s at. Why wouldn’t students choose it? Books, toiletries, groceries…they can conveniently do all their shopping right from the comfort of their couch. For years we’ve been told that E-Commerce is on the rise. We’ve even seen it put some stores out of business. While convenience is key for the future … Continue reading

4 Shopper Types You Need to Know

4 Shopper Types You Need to Know

The modern shopper is becoming increasingly complex and it’s challenging to create a one-size-fits-all shopping experience. Not only are there generational differences between shoppers, but there are several different customer types. These customer types define the how they shop, their goals, and their expectations. Knowing the different segments of shoppers will help you assist students … Continue reading

5 Technologies Reshaping Retail

5 Technologies Reshaping Retail

Technology is continually playing a larger part in retail. With so many advancements and constant updates, the amount of technology at our fingertips can be overwhelming. Integrating technology into your store can help automate everyday tasks, ensure accuracy, and deliver a more engaging experience for shoppers. Virtual Assistants Voice-powered devices have revolutionized the way consumers … Continue reading

4 Easy Tactics to Optimize Your Store

4 Easy Tactics to Optimize Your Store

1. Create a Strategic Store Layout Create an inviting atmosphere for students where they can browse or just hang out between classes. Design a path through the store that they can follow, starting with an inviting entrance. Pay attention to where you place products to entice students. Promote impulse purchases by grouping like items and … Continue reading

What’s Trending: Chatbots in Retail

What’s Trending: Chatbots in Retail

Many retailers are utilizing chatbots to answer simple customer inquiries that won’t tie up customer service representatives. Chatbots can provide product recommendations, process orders and send shipping information updates, answer simple frequently asked questions, and assist with the shopping experience. Utilizing chatbots on your store’s social media pages, like Facebook and Twitter, can enhance your … Continue reading

6 Ways to Create an Online Influence

6 Ways to Create an Online Influence

There is an extraordinary opportunity to reach the largest audience possible and influence your students’ purchases in an online environment. It’s important to create an online influence for your store so you can compete with all of the other companies trying to gain their business. Here are 6 ways you can build your store’s influence … Continue reading

What Your Students Expect in 2017

What Your Students Expect in 2017

2017 has been deemed “The Year of Customer Experience,” and for good reason. Retail has become a competitive market, and getting through to students is increasingly challenging. With so many different technologies available to retail, like virtual reality and artificial intelligence, your students now demand a different level of service. Customer experience has risen to … Continue reading