Diversity has become important to consumers, for good reason. Customers are more likely to trust and return to a brand that cares about diversity, equity, and inclusion (DEI) and prioritizes representation in their marketing and advertising. Continue reading
Diversity in your retail store is a necessity for success. Your primary customer base, Gen Z, is on track to be the most diverse and well-educated generation yet, and inclusion is highly important to them. Not only will your Gen Z customers appreciate it, but the work environment and communication will greatly improve for your … Continue reading
As diversity and inclusion become a bigger part of the conversation, it can be helpful to see what other companies are implementing. Dell is a great example of one of our vendors with inspiring initiatives for diversity and inclusion. Goals By 2030, Dell’s goal is for 50% of their global workforce and 40% of their … Continue reading
Diversity and inclusion have rightly become more of a focus in recent years. Several companies have begun diversity and inclusion initiatives, some being more effective than others. Although as a college bookstore you may be less able to mimic the large initiatives corporate companies have implemented, it is helpful to learn what diversity trends are in the technology industry. Microsoft is a great example of a company that has a variety of great diversity programs for employees, as well as scholarship programs to promote diversity outside of Microsoft. Continue reading
What can you do to celebrate Black History Month this year? Here are 8 things you can try! Continue reading
Inclusive marketing allows marginalized and underrepresented groups of people to connect with your brand. When marketing, it is vital to cater to all the diverse communities your business serves through the content you produce and the communication you use. This ensures that your customers will feel welcome and can create long-lasting relationships with you. Why … Continue reading
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