While students get ready for midterms and apple picking campus store managers should be thinking about the holiday retail season. The key to a successful holiday shopping season is early planning and consistent marketing, especially if your store has to compete against retail giants. Retailers often engage with Halloween, Thanksgiving, and Christmas festivities in terms … Continue reading
Your store, marketing, staff, and products are always communicating. Although your store and your products cannot actually talk to your customers, they can communicate a message just as well as your marketing and staff. “If you don’t know where you’re going, any road will take you there.” These lyrics to George Harrison’s song “Any Road” … Continue reading
“Sincere salespeople listen to customers and uncover their pains so they can provide a fitting solution.”1 While speaking to a customer you should listen more than you speak. The main agenda in sales is to have customers buy your product. The buying process is not about your wants and needs, it’s about the customers. Sales … Continue reading
We are seeing more and more retailers integrate self-checkouts into their store environment. It took a while for customers to familiarize themselves with self-checkouts and now they are here to stay. Are self-checkout kiosks right for your store? Pros: Self-Checkout stations take up less space. Resellers know all too well that retail space is money, … Continue reading
Having great customer service is a major selling point for brick and mortar stores. The key to having great customer service goes beyond training; you need well trained staff that are able to represent your store well. College stores are often plagued with high turnover making the finding, hiring, and training of staff that much … Continue reading
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