1. Create a Strategic Store Layout Create an inviting atmosphere for students where they can browse or just hang out between classes. Design a path through the store that they can follow, starting with an inviting entrance. Pay attention to where you place products to entice students. Promote impulse purchases by grouping like items and … Continue reading
![How To: Upsell and Cross-Sell [Infographic]](https://retailconnection.files.wordpress.com/2017/05/thinkstockphotos-528955864.jpg?w=160&h=120&crop=1 "How To: Upsell and Cross-Sell [Infographic]")
The art of upselling and cross-selling not only increases revenue, but it also significantly increases your customer Life Time Value (LTV). When you can upsell or cross-sell products it shows your associates are truly experts on the items in your store and that your students can trust their recommendations. Knowing your students’ needs and wants … Continue reading
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In your store, it’s important to create spaces where your students feel comfortable, whether they’re intently shopping or just killing time in-between classes. Often, a setback to brick-and-mortar shopping is the overwhelming experience students can have if the store is not laid out correctly. They may feel overstimulated walking into a crowded store with too … Continue reading
Your students are often under the impression that the campus store is overpriced, so they shop for their needs elsewhere. They believe that there is a higher margin on products which increases the prices and students think they have to go to off campus stores to get the best deal. Your students’ biggest hang-up can … Continue reading
Although the holiday season is a joyous one, college students have the added stress of finals. On top of worrying about their small budgets, buying gifts for their friends and family, they have to spend their spare time studying. By creating product badges for your online and brick and mortar store you are helping your … Continue reading
Retail is changing like never before, with new technologies stores are starting to adopt the classic in-store experience. Office Depot has created their first “Store of the Future” in Nevada; this begs the question of what will stores of the future look like? The remodeled Office Depot features a modern layout as well as new … Continue reading
We’ve all heard the news, the iPhone 7 is saying its good-byes to the headphone jack–Adios. There will be a shift in the headphone and speaker industry, more and more consumers will go wireless. College retailers need to meet the demand with a good selection of Bluetooth devices. Many consumers are worried about the cost … Continue reading
From notebooks and textbooks to tablets and e-readers the college market is going digital. With this constantly changing sphere there are two things we can count on in the college retail market: college students are dependent on technology and technology is a virtually recession-proof market.1 Students are constantly looking for the next best thing. Now … Continue reading
It’s that time of year again; the back-to-college countdown begins. According to the National Retail Federation, college students and their families will spend nearly $46 billion, an average of $836.83 per family, on back-to-college supplies this year.1 Tight budgets are pushing college students to be more resourceful with their time and money. Students are looking … Continue reading
