Visual merchandising is a powerful tool when done right. By combining marketing principles, retail merchandising knowledge, and creative delivery, retailers can effectively leverage the space and layout of their store to present their inventory in an eye-catching way that turns browsers into buyers. Continue reading
Planning purchasing for the new year can seem overwhelming, but keeping major buying seasons in mind can make this easier. From holidays to school breaks, here are the seasons to keep track of this year. Continue reading
Impulse purchases are ones made that the customer did not previously plan, often spontaneous or compulsive. How can you encourage impulse purchasing in your store? Here are some tips: Continue reading
Retail displays are an essential aspect of visual merchandising as they are designed to attract, engage, and motivate customers to purchase. Presentation is everything in retail spaces. One of the top reasons a customer makes a purchase is because something catches their attention. Here are some ways you can get the most from your retail displays: Continue reading
Back-to-School stocking is nearly upon us, and you are most likely considering how to best merchandise your store to best prepare for the upcoming rush. Visual merchandising involves displaying products to highlight their features and benefits with the goal to attract and motivate customers to purchase. Successful visual merchandising will turn your retail space into your most productive and most efficient salesperson.
Here are some tips when merchandising your bookstore: Continue reading
We miss not seeing our campus store buyers in person to showcase the hot products from our vendors for back-to-school, but we have the next best solution to still help campus stores get ready for back-to-school. This year DSC launched a virtual Back-to-School Popup Shop featured the new and best-selling products for back-to-school 2021. We … Continue reading
Pumpkin spice and everything nice. Fall is in the air. Here are some tips and activities to bring fall to your store. Play Up the Season: Since 2020 hasn’t been how many people envisioned, spend a little extra time on your holiday décor to spread some cheer. Some ideas to incorporate fall into your store … Continue reading
To help with social distancing, you’ve likely had to remove some merchandising displays and shelves from your store. Here are some tips from NACS for maximizing your reduced space. If you need any help determining how to merchandise your store, please reach out to your DSC Account Manger who can provide some tips and tricks. … Continue reading
![Meeting Customer Expectations [Infographic]](https://retailconnection.files.wordpress.com/2020/01/gettyimages-1098269502.jpg?w=160&h=120&crop=1 "Meeting Customer Expectations [Infographic]")
Planograms are a good way to determine how to display products which can lead to increased sales. By utilizing planograms, you can have product in every square foot space in your store. Planograms make it easier to track inventory and reduce out-of-stocks. Students will appreciate the visual appeal and ease of shopping. Here are some … Continue reading
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