Establishing KPIs is an important part of running a business. Continue reading
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How to Market Your Business on a Budget
Marketing for your business doesn’t have to be an expensive venture. There are many ways you can market your business for a cost-effective price. Social media provides many ways for you to advertise your store for free and allows you to promote posts for a small fee. It is ok to repurpose old content with … Continue reading
5 Ways to Implement Goal Setting in Your Store
Discover why goal setting is important for small businesses and how to implement it in your store. Continue reading
5 Ways to Have Better Open Rates with Automatic Emails
Do you send out transactional emails to your students? These are emails that are automatically sent to students as a response to a request. It can be a status update on orders that were placed, an update to a payment, class changes, etc. As simple as these emails may be, they don’t have to be … Continue reading
5 Trends to Watch in 2021
Sooner or later, things will return to normal. We can all put 2020 behind us and start moving forward. Here’s a look at what’s going to be trending in 2021, according to NACS. Retailers have rolled out new technologies to keep up with shoppers’ needs. Brands are combining forces. Headspace partners with Spotify, Alo and … Continue reading
How to Create a Successful Email Campaign
With eCommerce on the rise, email marketing is more important now than ever before. Make sure you are reaching your customers and enticing them to engage with you online. Here some tips for creating a successful email campaign.
What You Need to Know About Instagram Reels
If you are using social media at your campus store, it might be time to branch out to Reels on Instagram. Video is becoming popular on social media and something you’ll want to add to your social media strategy. Reels is a tool to create 15-second videos and is mainly targeted at Generation Z. Let’s … Continue reading
Email Marketing Mistakes to Avoid and How to Fix Them
Email Marketing Mistakes to Avoid and How to Fix Them Email marketing is more important than ever with the growth of eCommerce in 2020. We’ve put together a list of mistakes people make and how to fix them so you can get the most out of your email marketing. Asking your audience to subscribe for … Continue reading
Tips for Using Emojis and Hashtags on Social Media
With most businesses using social media, your posts can get lost. A great way to catch your viewers’ interest is with hashtags and emojis. Make sure you aren’t overusing them though. Below are recommendations for how many hashtags and emojis to use in your post for each social media platform.
Digital Marketing Trends for 2020: Video
One trend that will continue to pickup in 2020 is videos. Videos are a great tool to draw attention to products. Live video is becoming more popular with Gen Z because this generation likes to be in the moment and get information instantly. Be sure you are utilizing video in your digital marketing strategy. Source: … Continue reading
