What does your store smell like? Research has shown that customers are not necessarily interested in the way the product itself smells, rather they are more intrigued by the environment that the product is purchased in. In today’s competitive world, it’s important to keep your store ahead of the game. Some stores will utilize sensory … Continue reading
Previously we discussed how you can use sensory marketing to encourage students to buy more in your store. Sensory marketing allows you to connect with your students on a more emotional level. Now let’s take a more in-depth look at how sensory marketing works. We don’t want to say one sense is more important than … Continue reading
Sources: thriveagency.com, alistemarketing.com, http://www.shopify.com
2018 is coming to an end. What was your favorite blog post? We’ve done the research and the results are in. Here are the top 10 posts of 2018!
![[INFOGRAPHIC] – Developing Your FAQ Page](https://retailconnection.files.wordpress.com/2018/11/11-28-faq.png?w=160&h=120&crop=1 "[INFOGRAPHIC] – Developing Your FAQ Page")
Sources: smallbiztrends.com, shopify.com, socialmediatoday.com
Both email and social media are important parts of your marketing efforts. Your students likely use social media daily, and they check their email daily too. Email has been around for forever and is an established way of communicating with your students. But research has shown that social media is not just a fad—it’s here … Continue reading
Email is a great way to communicate with your customers. If you’re not already utilizing email marketing, it’s never too late to start. Your students check their email nearly every day, if not multiple times a day. With the holiday season just around the corner (literally in a few weeks!) it’s time for you to … Continue reading
Source: quickbooks.intuit.com, retailcustomerexperience.com
The customer journey involves every interaction the customer has with your company. The product, company, or service—this is all part of the customer journey. Mapping out the customer journey can be daunting. In fact, some small businesses choose to not do this. (DON’T BE LIKE THEM!). Don’t fret, it does not have to be a … Continue reading
