![Social Media Explained: Instagram [Infographic]](https://retailconnection.files.wordpress.com/2017/05/instagram-feature-image.png?w=160&h=120&crop=1 "Social Media Explained: Instagram [Infographic]")
Filed under Marketing Tips …
Tips and Tricks: Creating a Social Media Marketing Plan
Developing a social media plan is imperative for the success of the social media channels you use. Aimless social media posts without a purpose will not increase your business like the direction from a clear, concise social media plan. A social media plan is the summary of your business goals with a step-by-step plan of … Continue reading
Social Media Explained: Twitter
How To: Create an Online Influence
There is an extraordinary opportunity to reach the largest audience possible and influence your students’ purchases in an online environment. It’s important to create an online influence for your store so you can compete with all of the other companies trying to gain their business. Here are 6 ways you can build your store’s influence … Continue reading
Social Media Explained: Facebook
How To: Create an Effective Marketing Plan
Creating a marketing plan might sound overwhelming, where do you even start? Creating a successful marketing plan requires a lot of thought, research, and eventually action. A marketing plan describes who your customers are and identifies a specific and measurable plan on how to reach them. While creating your marketing plan it’s important to outline … Continue reading
What You Need to Know About Influencer Marketing
Millennials require an entirely new approach when it comes to advertising since they are incredibly adept at filtering out everything except what they want. They can easily tune out any traditional advertising that doesn’t seem genuine or is too commercial. It’s time to look towards new ways of getting your message across so you will … Continue reading
What Your Students Expect in 2017
2017 has been deemed “The Year of Customer Experience,” and for good reason. Retail has become a competitive market, and getting through to students is increasingly challenging. With so many different technologies available to retail, like virtual reality and artificial intelligence, your students now demand a different level of service. Customer experience has risen to … Continue reading
What’s Trending: Utilizing User Generated Content
User Generated Content (UGC) has proved to be 20% more influential on purchasing decisions for consumers. Since 84% of people trust opinions and recommendations from people they know over any other form of marketing; UGC is the key to enhancing your store’s image. Let your students showcase their creativity and tell their own stories with … Continue reading
Tips and Tricks: Social Media Sites Explained
Maintaining social media accounts can be challenging and it’s difficult to know what to post where. Since each social media site excels at a different function, the same post doesn’t work on every site. You have to play to that platform’s strength if you want your students to take notice and respond accordingly. Take a … Continue reading
