What is a loyalty program? Loyalty programs—they keep your customers coming back for more. A lot of big companies have one: Starbucks offers free drinks and food, Walgreens offers special discounts. But loyalty programs are not just for the big companies, small businesses use them too. A loyalty program rewards the customer when they make … Continue reading
The modern shopper is becoming increasingly complex and it’s challenging to create a one-size-fits-all shopping experience. Not only are there generational differences between shoppers, but there are several different customer types. These customer types define the how they shop, their goals, and their expectations. Knowing the different segments of shoppers will help you assist students … Continue reading
![10 Key Insights on Millennial Shopping [Infographic]](https://retailconnection.files.wordpress.com/2018/04/thinkstockphotos-656657040.jpg?w=160&h=120&crop=1 "10 Key Insights on Millennial Shopping [Infographic]")
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As Augmented Reality (AR) and Virtual Reality (VR) continue to gain steam, you might be wondering what the difference is, and more importantly – how it affects your business. Both AR and VR are based on the same technologies, which is a graphical overlay that is directed by the user’s experience, based on their movements. … Continue reading
1. Create a Strategic Store Layout Create an inviting atmosphere for students where they can browse or just hang out between classes. Design a path through the store that they can follow, starting with an inviting entrance. Pay attention to where you place products to entice students. Promote impulse purchases by grouping like items and … Continue reading
It’s easy to boost sales using compelling in-store signage in your store, 8 out of 10 consumers have entered a store because a sign caught their interest. Signage can help quickly point out new products or promotions so students can easily educate themselves when sales associates aren’t available. Effective retail signage has become part of … Continue reading
![Motivate Students to Buy More Stuff [Infographic]](https://retailconnection.files.wordpress.com/2018/01/feature-image.jpg?w=160&h=120&crop=1 "Motivate Students to Buy More Stuff [Infographic]")
Today’s new digital consumers have very different expectations, and it can be challenging to keep up with their needs. It’s important to have a competitive edge in today’s evolving retail landscape. Here are three ways to make your store stand out and how to implement each tactic. Educate Staff It’s more important than ever to … Continue reading
![30 Days of Social Media Content [Infographic]](https://retailconnection.files.wordpress.com/2018/01/thinkstockphotos-500887709.jpg?w=160&h=120&crop=1 "30 Days of Social Media Content [Infographic]")
It’s important to keep your content fresh to drive engagement with students. Sometimes it can be a struggle to create a constant stream of relevant content – we get it. That’s why we’ve compiled a lineup of topic ideas to get you through the month. Keep this list handy and use it as a tool … Continue reading
