Sooner or later, things will return to normal. We can all put 2020 behind us and start moving forward. Here’s a look at what’s going to be trending in 2021, according to NACS. Retailers have rolled out new technologies to keep up with shoppers’ needs. Brands are combining forces. Headspace partners with Spotify, Alo and … Continue reading
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How to Create a Successful Email Campaign
With eCommerce on the rise, email marketing is more important now than ever before. Make sure you are reaching your customers and enticing them to engage with you online. Here some tips for creating a successful email campaign.
What You Need to Know About Instagram Reels
If you are using social media at your campus store, it might be time to branch out to Reels on Instagram. Video is becoming popular on social media and something you’ll want to add to your social media strategy. Reels is a tool to create 15-second videos and is mainly targeted at Generation Z. Let’s … Continue reading
Email Marketing Mistakes to Avoid and How to Fix Them
Email Marketing Mistakes to Avoid and How to Fix Them Email marketing is more important than ever with the growth of eCommerce in 2020. We’ve put together a list of mistakes people make and how to fix them so you can get the most out of your email marketing. Asking your audience to subscribe for … Continue reading
Tips for Using Emojis and Hashtags on Social Media
With most businesses using social media, your posts can get lost. A great way to catch your viewers’ interest is with hashtags and emojis. Make sure you aren’t overusing them though. Below are recommendations for how many hashtags and emojis to use in your post for each social media platform.
Digital Marketing Trends for 2020: Video
One trend that will continue to pickup in 2020 is videos. Videos are a great tool to draw attention to products. Live video is becoming more popular with Gen Z because this generation likes to be in the moment and get information instantly. Be sure you are utilizing video in your digital marketing strategy. Source: … Continue reading
Content to Keep Followers Engaged [Infographic]
College students are all over social media. Whether they are looking for product recommendations or just need a break from studying, they turn to social media. Make sure your customers are interacting with your brand. Here are five types of contents to try on your social media platforms to keep your content fresh and students … Continue reading
9 Social Media Mistakes and How to Fix Them
Have you tried utilizing social media to increase your business but haven’t been successful? Here are 9 reasons why you might not have gotten the results you wanted from social media and how to fix them. Not having a social media marketing plan “Just wining it” is not a good social media strategy. If you … Continue reading
When to Post on Social Media [Infographic]
Utilizing social media can make quite an impact on your business, but if you aren’t posting when users are online, your post will get lost. Here are the best times to post on social media.
Social Media Checklist [Infographic]
Whether you are new to social media, or a pro social media marketer, this checklist will help you cover all the bases on your social media. Source: Social Media Today