Filed under college trends

How To: Use Emojis Effectively in Marketing

How To: Use Emojis Effectively in Marketing

Emojis are taking over social media and to stay relevant it’s important to incorporate them in your online marketing since 92% of the population uses emojis in messaging. The term emoji has become so popular, in 2015 Oxford Dictionaries named it as word of the year in 2015. A survey from Emogi discovered 75% of … Continue reading

How Open Educational Resources Effect Your Store

How Open Educational Resources Effect Your Store

The dynamic of college stores is constantly changing based on the evolving needs of students and the growing popularity of online outlets. With digital content available for nearly all instructional materials, college bookstores are facing multiple challenges to provide the materials needed by students at a reduced cost to compete with the multiple retail sources … Continue reading

2017 Marketing Trends to Focus on

2017 Marketing Trends to Focus on

As 2016 comes to a close, you’re probably wondering what’s trending for 2017 and maybe feeling a little overwhelmed. With the holidays approaching, products to order, and a business to run; that leaves limited time to explore what tactics you should really focus on for next year. This easy infographic gives you everything you need … Continue reading

The Future of the Campus Store

The Future of the Campus Store

Earlier last month The New York Times published a piece focusing on transitions within campus stores. ‘As Amazon Arrives, the Campus Bookstore is a Books Store No More’ discusses a common theme we’ve seen on campuses, students are going elsewhere for their textbook purchases. This begs the questions where will students go for books and … Continue reading

100 Bluetooth Accessories Under $100

100 Bluetooth Accessories Under $100

We’ve all heard the news, the iPhone 7 is saying its good-byes to the headphone jack–Adios. There will be a shift in the headphone and speaker industry, more and more consumers will go wireless. College retailers need to meet the demand with a good selection of Bluetooth devices. Many consumers are worried about the cost … Continue reading

It’s Time to Surrender, Emojis are Here to Stay

It’s Time to Surrender, Emojis are Here to Stay

We process visual information 60,000 times faster than text, making emojis a powerful communication tool. It’s time to wave the white flag and surrender to the emoji trend. What are Emojis? Emoji’s are small digital images or icons used to express ideas or emotions through electronic communication. They were created in the 1990’s by a … Continue reading

Trend or Fad? Predicting Trends Before They Happen

Trend or Fad? Predicting Trends Before They Happen

Whether campuses are public or private, two-year or four-year, residential or commuter, higher education is constantly changing. Technology consistently changes at speeds faster then institutions can keep up with. As students arrive on campus they are equipped year after year with the latest tablet, smartphone, smartwatch, laptop, or insert trending tech item here. We want … Continue reading