Oh the wonderful world of social media. It is one of the most affordable forms of marketing available. Social media marketing gives you increased exposure, especially to students who spend a good portion of their day checking social media. According to lyfemarketing.com, “people are spending 20-40% more on companies that are using social media.” And … Continue reading
![30 Days of Social Media Content [Infographic]](https://retailconnection.files.wordpress.com/2018/01/thinkstockphotos-500887709.jpg?w=160&h=120&crop=1 "30 Days of Social Media Content [Infographic]")
It’s important to keep your content fresh to drive engagement with students. Sometimes it can be a struggle to create a constant stream of relevant content – we get it. That’s why we’ve compiled a lineup of topic ideas to get you through the month. Keep this list handy and use it as a tool … Continue reading
![Tips and Tricks: 6 Ways to Market to Gen Z on Social Media [Infographic]](https://retailconnection.files.wordpress.com/2017/09/thinkstockphotos-537307070.jpg?w=160&h=120&crop=1 "Tips and Tricks: 6 Ways to Market to Gen Z on Social Media [Infographic]")
As digital natives, Generation Z is more active on social media than any other generation before them. Gen Z actually enjoys shopping in brick-and-mortar stores, but their purchase decisions are greatly influenced by their online searches. To score the sale, make sure your marketing is prominent on the platforms they are already searching on. Tailor … Continue reading
![Social Media Explained: Pinterest [Infographic]](https://retailconnection.files.wordpress.com/2017/09/feature-image.jpg?w=160&h=120&crop=1 "Social Media Explained: Pinterest [Infographic]")
Emojis are taking over social media and to stay relevant it’s important to incorporate them in your online marketing since 92% of the population uses emojis in messaging. The term emoji has become so popular, in 2015 Oxford Dictionaries named it as word of the year in 2015. A survey from Emogi discovered 75% of … Continue reading
![Social Media Explained: YouTube [Infographic]](https://retailconnection.files.wordpress.com/2017/07/feature-image1.jpg?w=160&h=120&crop=1 "Social Media Explained: YouTube [Infographic]")
Hashtags are a great opportunity for businesses to send a message across multiple platforms quickly. By utilizing trending hashtags, students who don’t already follow your social media accounts can easily discover you. Using hashtags in your social media posts can drive store recognition, improve reach, and engage with your students. The hashtag is one of … Continue reading
![Social Media Explained: Instagram [Infographic]](https://retailconnection.files.wordpress.com/2017/05/instagram-feature-image.png?w=160&h=120&crop=1 "Social Media Explained: Instagram [Infographic]")
![Tips and Tricks: Social Media Checklist [Infographic]](https://retailconnection.files.wordpress.com/2017/04/thinkstockphotos-498398279.jpg?w=160&h=120&crop=1 "Tips and Tricks: Social Media Checklist [Infographic]")
If you keep up with your social media accounts, and update them regularly you can grow a robust online presence with your students; sometimes though it’s hard to know where to start. Create content and start conversations with your students by following this handy social media checklist. Print this checklist out and keep it handy … Continue reading
Developing a social media plan is imperative for the success of the social media channels you use. Aimless social media posts without a purpose will not increase your business like the direction from a clear, concise social media plan. A social media plan is the summary of your business goals with a step-by-step plan of … Continue reading
