When utilized fully, social media can be a great way to increase brand awareness and drive sales. Consumers spend an average of 2.5 hours a day on social media to stay connected with family, friends, and their favorite brands. When they see a friend talking about a brand, consumers are very likely to check out … Continue reading
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Fall Inspiration: Add a Little Spice to Your Store
Pumpkin spice and everything nice. Fall is in the air. Here are some tips and activities to bring fall to your store. Play Up the Season: Since 2020 hasn’t been how many people envisioned, spend a little extra time on your holiday décor to spread some cheer. Some ideas to incorporate fall into your store … Continue reading
Tips for Using Emojis and Hashtags on Social Media
With most businesses using social media, your posts can get lost. A great way to catch your viewers’ interest is with hashtags and emojis. Make sure you aren’t overusing them though. Below are recommendations for how many hashtags and emojis to use in your post for each social media platform.
Honoring the Class of 2020 During COVID-19
Hats off to the class of 2020! While graduation will look different this year, make sure your students still feel special as they celebrate this great achievement. Graduate Spotlight Utilize your social media channels to give a shout out to graduating seniors. Ask students and parents to nominate a graduating senior and feature their picture … Continue reading
Content to Keep Followers Engaged [Infographic]
College students are all over social media. Whether they are looking for product recommendations or just need a break from studying, they turn to social media. Make sure your customers are interacting with your brand. Here are five types of contents to try on your social media platforms to keep your content fresh and students … Continue reading
9 Social Media Mistakes and How to Fix Them
Have you tried utilizing social media to increase your business but haven’t been successful? Here are 9 reasons why you might not have gotten the results you wanted from social media and how to fix them. Not having a social media marketing plan “Just wining it” is not a good social media strategy. If you … Continue reading
When to Post on Social Media [Infographic]
Utilizing social media can make quite an impact on your business, but if you aren’t posting when users are online, your post will get lost. Here are the best times to post on social media.
Social Media Checklist [Infographic]
Whether you are new to social media, or a pro social media marketer, this checklist will help you cover all the bases on your social media. Source: Social Media Today
How to Increase Sales During the Slow Season
Now that the back-to-school rush is ending, it’s time to find ways to keep students coming to your store. Here are four ways to increase sales. Create a Holiday Instead of waiting until Thanksgiving or Christmas, plan a holiday unique to your store. Here are some national holidays to celebrate or create a holiday of … Continue reading
What to post on each social media platform
Oh the wonderful world of social media. It is one of the most affordable forms of marketing available. Social media marketing gives you increased exposure, especially to students who spend a good portion of their day checking social media. According to lyfemarketing.com, “people are spending 20-40% more on companies that are using social media.” And … Continue reading