Stock up on our top 10 writing instrument picks from the 2017 School and Dorm Supplies Catalog!
Posted in November 2017 …
The Value of Students as Brand Ambassadors
Campus stores need to balance revenue while supporting the affordability of students and it is often perceived that the store’s products and textbooks are overpriced. To combat this misconception, utilize your student workers as brand ambassadors. Although your store needs to make profit, be transparent about where that profit is going. Show employees how that … Continue reading
What’s Trending: Chatbots in Retail
Many retailers are utilizing chatbots to answer simple customer inquiries that won’t tie up customer service representatives. Chatbots can provide product recommendations, process orders and send shipping information updates, answer simple frequently asked questions, and assist with the shopping experience. Utilizing chatbots on your store’s social media pages, like Facebook and Twitter, can enhance your … Continue reading
Tips and Tricks: 5 Ways to Build a Loyalty Program
Leveraging your current customer base is so important since it costs businesses 5-10x more to acquire new business than it does to sell to existing ones. Current customers also spend 67% more than new customers because you have already established trust with them. A 5% increase in customer retention can lead to a 25%-100% increase … Continue reading
How To: Create a Positive Customer Experience
In the changing era of retail, brick-and-mortar shops are still coming up short on winning over shoppers with in-store experiences. In a survey, GPShopper found that more than one-third of shoppers said they “feel nothing” when asked about their initial reaction after shopping in stores. When consumers feel indifferent about their shopping experience, they will … Continue reading
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