Embracing mobile retail is important for retailers trying to truly integrate the shopping experience across all channels which, as we know, has now become vital if one is looking to stay ahead. Consumers now expect to be able to access information and make decisions on the go. According to ACI Worldwide, 93% of people who … Continue reading
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Understanding Mobile Usage Trends
Smartphones are transforming the in-store shopping experience. According to the Pew Research Center, 97% of Millennials own a cell phone and of those 80% own a smartphone. Smartphone usage has exploded and this is one trend that’s here to stay. Understanding how cell phones are used in Millennials’ shopping habits can help retailers understand how … Continue reading
How Smartphones are Influencing Your In-Store Purchases
The rise of smartphone ownership and price-comparison apps served as the catalyst for consumers who compare prices while they shop for their next big purchase. With a quick bar code scan, savvy shoppers are able to look up online pricing, products reviews and alternative options for the product or service they are shopping for. According to a … Continue reading
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