Filed under Customer Service

How To: Implement Consistent Customer Service

How To: Implement Consistent Customer Service

Consistency is powerful and it defines the type of experience students will have when they shop in your store. Now more than ever, students are shopping in brick-and-mortar stores solely because of the experience they get there. Remember, your employees are the face of your store and ultimately can control the type of interactions students … Continue reading

The Value of Students as Brand Ambassadors

The Value of Students as Brand Ambassadors

Campus stores need to balance revenue while supporting the affordability of students and it is often perceived that the store’s products and textbooks are overpriced. To combat this misconception, utilize your student workers as brand ambassadors. Although your store needs to make profit, be transparent about where that profit is going. Show employees how that … Continue reading

What’s Trending: Chatbots in Retail

What’s Trending: Chatbots in Retail

Many retailers are utilizing chatbots to answer simple customer inquiries that won’t tie up customer service representatives. Chatbots can provide product recommendations, process orders and send shipping information updates, answer simple frequently asked questions, and assist with the shopping experience. Utilizing chatbots on your store’s social media pages, like Facebook and Twitter, can enhance your … Continue reading

How To: Create a Positive Customer Experience

How To: Create a Positive Customer Experience

In the changing era of retail, brick-and-mortar shops are still coming up short on winning over shoppers with in-store experiences. In a survey, GPShopper found that more than one-third of shoppers said they “feel nothing” when asked about their initial reaction after shopping in stores. When consumers feel indifferent about their shopping experience, they will … Continue reading

What’s Trending: Robots in Retail Stores

What’s Trending: Robots in Retail Stores

Having customer associates present in a store to answer customer’s inquiries is the main thing that separates brick-and-mortar from online stores. Often students do their research online, but they head into a store to get any remaining questions or concerns answered and ultimately to buy the product. It’s important to have retail associates ready and … Continue reading

Tips and Tricks: Creating a Unique Online Store

Tips and Tricks: Creating a Unique Online Store

With big competitors out there like Amazon, it’s important to differentiate your online presence from others. To put things in prospective, ask yourself why students would purchase from you instead of other online outlets. Add value to your online store to make it unique and optimize it so it’s easy for students to navigate and … Continue reading

How To: Implement Customer First Marketing

How To: Implement Customer First Marketing

According to MarketingSherpa, consumers are 269% more likely to be satisfied when they believe companies’ marketing efforts put their needs before business goals. In this survey 56% of respondents said customer-first marketing was either “important” or “very important” to them. What is Customer-First Marketing? MarketingSherpa defines customer-first marketing as, “an approach to marketing that strives … Continue reading