Filed under Customer Service

5 Technologies Reshaping Retail

5 Technologies Reshaping Retail

Technology is continually playing a larger part in retail. With so many advancements and constant updates, the amount of technology at our fingertips can be overwhelming. Integrating technology into your store can help automate everyday tasks, ensure accuracy, and deliver a more engaging experience for shoppers. Virtual Assistants Voice-powered devices have revolutionized the way consumers … Continue reading

What You Need to Know about the Customer Journey

What You Need to Know about the Customer Journey

Shopping is changing and with Generation Z doing most of their initial research online, it’s important to understand the customer journey. Learn a student’s shopping process you so can prepare for your part in their decision making. Realizing the journey students go through is important to make the sale. To get a better understanding of … Continue reading

How To: Implement Consistent Customer Service

How To: Implement Consistent Customer Service

Consistency is powerful and it defines the type of experience students will have when they shop in your store. Now more than ever, students are shopping in brick-and-mortar stores solely because of the experience they get there. Remember, your employees are the face of your store and ultimately can control the type of interactions students … Continue reading

The Value of Students as Brand Ambassadors

The Value of Students as Brand Ambassadors

Campus stores need to balance revenue while supporting the affordability of students and it is often perceived that the store’s products and textbooks are overpriced. To combat this misconception, utilize your student workers as brand ambassadors. Although your store needs to make profit, be transparent about where that profit is going. Show employees how that … Continue reading

What’s Trending: Chatbots in Retail

What’s Trending: Chatbots in Retail

Many retailers are utilizing chatbots to answer simple customer inquiries that won’t tie up customer service representatives. Chatbots can provide product recommendations, process orders and send shipping information updates, answer simple frequently asked questions, and assist with the shopping experience. Utilizing chatbots on your store’s social media pages, like Facebook and Twitter, can enhance your … Continue reading

How To: Create a Positive Customer Experience

How To: Create a Positive Customer Experience

In the changing era of retail, brick-and-mortar shops are still coming up short on winning over shoppers with in-store experiences. In a survey, GPShopper found that more than one-third of shoppers said they “feel nothing” when asked about their initial reaction after shopping in stores. When consumers feel indifferent about their shopping experience, they will … Continue reading