Tagged with ecommerce

2020 Back-to-School Spending Trends

2020 Back-to-School Spending Trends

Even with the uncertainty of returning to campus and the possibility of students taking the year off, college spending is expected to increase according to National Retail Federation. While back-to-school spending is expected to increase, NRF is anticipating consumers will shop at fewer places. It’s estimated that students and families will spend $1,059.20 on average … Continue reading

Consumer Trends to Watch in 2020

Consumer Trends to Watch in 2020

We’ve seen trends come and go over the years and trends that have come back. Here are the consumer trends to watch in 2020. Old favorites are coming back Products for the early 2000s and earlier are starting to come back. Consumers are seeking retro-inspired products which means brands can start digging out past products … Continue reading

Shopping Trends for Generation Z

Shopping Trends for Generation Z

Generation Z is starting college and their outlook on shopping is different than millennials. Millennials are all about the convenience of online shopping. Gen Z is going “old school” and more interested in shopping in store. In fact, Gen Z is researching product on their mobile device before buying in store. So how do retailers … Continue reading

4 Shopper Types You Need to Know

4 Shopper Types You Need to Know

The modern shopper is becoming increasingly complex and it’s challenging to create a one-size-fits-all shopping experience. Not only are there generational differences between shoppers, but there are several different customer types. These customer types define the how they shop, their goals, and their expectations. Knowing the different segments of shoppers will help you assist students … Continue reading

5 Technologies Reshaping Retail

5 Technologies Reshaping Retail

Technology is continually playing a larger part in retail. With so many advancements and constant updates, the amount of technology at our fingertips can be overwhelming. Integrating technology into your store can help automate everyday tasks, ensure accuracy, and deliver a more engaging experience for shoppers. Virtual Assistants Voice-powered devices have revolutionized the way consumers … Continue reading

What is the Internet of Things (IoT)?

What is the Internet of Things (IoT)?

The topic of the Internet of Things (IoT) is increasing in popularity. With so much talk, you may be wondering to yourself, “What is IoT?” The Internet of Things is defined as the technology that allows objects like home appliances, fixtures, or devices to send and receive data via the internet. More devices are being … Continue reading