Tagged with marketing

Celebrating AAPI in Your Store

Celebrating AAPI in Your Store

Happy AAPI Heritage Month! Asian Americans and Pacific Islanders make up about 6% of the United States population and include Native Hawaiians, Samoans, Fijians, Tongans, Chamorro, and people whose heritage comes from China, India, the Philippines, Vietnam, Japan, Pakistan, and other East and South Asian countries. Here are some steps you can take to honor and celebrate AAPI Heritage Month in your store. Continue reading

ICBA Recap

ICBA Recap

ICBA, or the Independent College Bookstore Association, had their annual conference in Denver earlier last month, which included speakers on professional development, high-impact networking events, and programs built to create more success for independent college bookstores. DSC had a great time meeting attendees and building connections during this week. Continue reading

2024 Marketing Trend Predictions

2024 Marketing Trend Predictions

The marketing world is projected to have some exciting transformations in 2024. To stay ahead in this dynamic landscape, it’s essential for businesses to anticipate and adapt to emerging trends. In this blog post, we’ll explore some marketing predictions for 2024 that are likely to shape the industry in the coming year. Continue reading