Tagged with marketing

The Value of Students as Brand Ambassadors

The Value of Students as Brand Ambassadors

Campus stores need to balance revenue while supporting the affordability of students and it is often perceived that the store’s products and textbooks are overpriced. To combat this misconception, utilize your student workers as brand ambassadors. Although your store needs to make profit, be transparent about where that profit is going. Show employees how that … Continue reading

What’s Trending: Smart Retail Shelves

What’s Trending: Smart Retail Shelves

The technical revolution of Artificial Intelligence is here to stay and there are continual developments allowing retailers to effectively use it to advance their stores. Tech company Cloverleaf has recently created ShelfPoint, dynamic high-definition LCD strips that wrap around the retail shelves. These digital screens easily slide into existing shelf brackets have proven to increase … Continue reading