Diversity has become important to consumers, for good reason. Customers are more likely to trust and return to a brand that cares about diversity, equity, and inclusion (DEI) and prioritizes representation in their marketing and advertising. Continue reading
If you haven’t already started, now is the time to map out your marketing plans for 2023. As you consider strategies and implementation, here are five trends predicted to impact marketing this year. Continue reading
How Your Store Can Celebrate Halloween Continue reading
Tips to get ready for the holidays Continue reading
How to Get the Most out of Customer Reviews Continue reading
Three Reasons You Should Have Product Reviews on Your Website Continue reading
Making your campus store top-of-mind for students will not happen through cookie-cutter holiday discounts and promotions. Instead, what can impress students and build your brand is offering unique events. Aligning your holiday marketing events with the college’s party culture may sway students to your store first when they’re stocking up on school supplies or looking to splurge on a little something. Continue reading
Right as college retailers are launching their holiday promotions, college students are probably hunkering down studying for exams, maybe even while juggling extracurriculars and a part-time job or internship. So, when are students going to focus on holiday shopping? Chances are they’ll leave holiday shopping until they’re on Thanksgiving or winter break and away from … Continue reading
![Content to Keep Followers Engaged [Infographic]](https://retailconnection.files.wordpress.com/2019/10/canva-two-talking-women-while-using-laptop.jpg?w=160&h=120&crop=1 "Content to Keep Followers Engaged [Infographic]")
College students are all over social media. Whether they are looking for product recommendations or just need a break from studying, they turn to social media. Make sure your customers are interacting with your brand. Here are five types of contents to try on your social media platforms to keep your content fresh and students … Continue reading
![When to Post on Social Media [Infographic]](https://retailconnection.files.wordpress.com/2019/10/6a00d83451b36c69e20240a4939b08200b-450wi-1-e1572357672402.png?w=160&h=120&crop=1 "When to Post on Social Media [Infographic]")
Utilizing social media can make quite an impact on your business, but if you aren’t posting when users are online, your post will get lost. Here are the best times to post on social media.
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