This week on Retail Connection, we are exploring the benefits of influencer marketing. Learn more about how you can use #InfluencerMarketing to drive sales in your store.
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How to Connect with Gen Z on Social
As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading
2021 Trends Explained: 5 Social Media Marketing Trends
When utilized fully, social media can be a great way to increase brand awareness and drive sales. Consumers spend an average of 2.5 hours a day on social media to stay connected with family, friends, and their favorite brands. When they see a friend talking about a brand, consumers are very likely to check out … Continue reading
Boost Sales in Your Store with These Tips
Whenever consumers see something new, they have the urge to learn more. Most likely there is a voice in their head saying, “I gotta have it.” This is probably happening with your customers all the time. Check out our latest infographic for tips to boost your sales.
Maximizing Reduced Space in Your Retail Store
To help with social distancing, you’ve likely had to remove some merchandising displays and shelves from your store. Here are some tips from NACS for maximizing your reduced space. If you need any help determining how to merchandise your store, please reach out to your DSC Account Manger who can provide some tips and tricks. … Continue reading
How to Create a Successful Email Campaign
With eCommerce on the rise, email marketing is more important now than ever before. Make sure you are reaching your customers and enticing them to engage with you online. Here some tips for creating a successful email campaign.
Helping Students Adjust to Campus Living
Transitioning to college and living on your own can be intimidating for college freshmen. Many students have relied on their parents to make meals, wake them up, and create their schedule. Now students must figure ‘Adulting’ out on their own. On top of trying to figure out how to take care of themselves, students likely … Continue reading
Email Marketing Mistakes to Avoid and How to Fix Them
Email Marketing Mistakes to Avoid and How to Fix Them Email marketing is more important than ever with the growth of eCommerce in 2020. We’ve put together a list of mistakes people make and how to fix them so you can get the most out of your email marketing. Asking your audience to subscribe for … Continue reading
Tips for Using Emojis and Hashtags on Social Media
With most businesses using social media, your posts can get lost. A great way to catch your viewers’ interest is with hashtags and emojis. Make sure you aren’t overusing them though. Below are recommendations for how many hashtags and emojis to use in your post for each social media platform.
Digital Marketing Trends for 2020: Interactive Content
If you are trying to increase customer interaction on social media, try posting interactive content. According to a study in 2016 from Content Marketing Institute, 81% of marketers say interactive content is more effective at grabbing the consumers’ attention than static content. Here are the top 3 types of interactive content marketers are using today. … Continue reading
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