Your customers got smart. With the world right at their fingertips, how could they not be? They are experts in both real world shopping and they also dominate the virtual world. They are so connected, they know the very second Beyoncé’s newest album drops within minutes of release. Unfortunately, your customers hold the power. Providing … Continue reading
This month we’ve discussed who’s using what social media platforms and what types of content to post on each. Are you ready to start posting? Here’s some of our ideas to help you get started! Have you ever seen a social media post that looked more like a blog post? Perfect for those who have … Continue reading
1. Create a Strategic Store Layout Create an inviting atmosphere for students where they can browse or just hang out between classes. Design a path through the store that they can follow, starting with an inviting entrance. Pay attention to where you place products to entice students. Promote impulse purchases by grouping like items and … Continue reading
It’s easy to boost sales using compelling in-store signage in your store, 8 out of 10 consumers have entered a store because a sign caught their interest. Signage can help quickly point out new products or promotions so students can easily educate themselves when sales associates aren’t available. Effective retail signage has become part of … Continue reading
![How To Use a SWOT Analysis [Infographic]](https://retailconnection.files.wordpress.com/2018/01/feature-image-swot-01.jpg?w=160&h=120&crop=1 "How To Use a SWOT Analysis [Infographic]")
See where you stand against your competitors by using a SWOT analysis. A SWOT analysis is a planning tool that identifies strengths, weaknesses, opportunities, and threats. This will help you take inventory of what tactics are currently working, what isn’t, and provide you with insight on how to move forward. Get started using this example … Continue reading
Consistency is powerful and it defines the type of experience students will have when they shop in your store. Now more than ever, students are shopping in brick-and-mortar stores solely because of the experience they get there. Remember, your employees are the face of your store and ultimately can control the type of interactions students … Continue reading
In the changing era of retail, brick-and-mortar shops are still coming up short on winning over shoppers with in-store experiences. In a survey, GPShopper found that more than one-third of shoppers said they “feel nothing” when asked about their initial reaction after shopping in stores. When consumers feel indifferent about their shopping experience, they will … Continue reading
According to MarketingSherpa, consumers are 269% more likely to be satisfied when they believe companies’ marketing efforts put their needs before business goals. In this survey 56% of respondents said customer-first marketing was either “important” or “very important” to them. What is Customer-First Marketing? MarketingSherpa defines customer-first marketing as, “an approach to marketing that strives … Continue reading
![How To: Upsell and Cross-Sell [Infographic]](https://retailconnection.files.wordpress.com/2017/05/thinkstockphotos-528955864.jpg?w=160&h=120&crop=1 "How To: Upsell and Cross-Sell [Infographic]")
The art of upselling and cross-selling not only increases revenue, but it also significantly increases your customer Life Time Value (LTV). When you can upsell or cross-sell products it shows your associates are truly experts on the items in your store and that your students can trust their recommendations. Knowing your students’ needs and wants … Continue reading
In your store, it’s important to create spaces where your students feel comfortable, whether they’re intently shopping or just killing time in-between classes. Often, a setback to brick-and-mortar shopping is the overwhelming experience students can have if the store is not laid out correctly. They may feel overstimulated walking into a crowded store with too … Continue reading
