Filed under How To

How To Handle Bad Reviews

How To Handle Bad Reviews

How do you turn negative reviews into a positive experience? Bad reviews don’t have to result in loss of business. This is your chance to retain customers. Use it as an opportunity to attract more customers. When life hands you lemons…get ready to whip up a batch of lemonade! Learn how to turn those bad … Continue reading

Ways To Improve Your Digital Customer Service

Ways To Improve Your Digital Customer Service

Digital customer service is one of the most important tools you can use for your company. People expect good customer service. That means quick responses and having a variety of ways to contact your company. When it comes to digital customer service it’s important to remember that it is 100% still customer service, and you … Continue reading

The value of thanking your employees

The value of thanking your employees

Every day is Employee Appreciation Day, or so it may sometimes feel. Keeping employee morale high is important for day to day business, especially if you want your employees to do their best. Poor morale in a workplace can lead to decreased productivity. For you to succeed, you all need to succeed—it’s teamwork at its … Continue reading

Meeting Your Customer’s Expectations

Meeting Your Customer’s Expectations

Your customers got smart. With the world right at their fingertips, how could they not be? They are experts in both real world shopping and they also dominate the virtual world. They are so connected, they know the very second Beyoncé’s newest album drops within minutes of release. Unfortunately, your customers hold the power. Providing … Continue reading

Are You Ready To Start Posting?

Are You Ready To Start Posting?

This month we’ve discussed who’s using what social media platforms and what types of content to post on each. Are you ready to start posting? Here’s some of our ideas to help you get started! Have you ever seen a social media post that looked more like a blog post? Perfect for those who have … Continue reading

4 Easy Tactics to Optimize Your Store

4 Easy Tactics to Optimize Your Store

1. Create a Strategic Store Layout Create an inviting atmosphere for students where they can browse or just hang out between classes. Design a path through the store that they can follow, starting with an inviting entrance. Pay attention to where you place products to entice students. Promote impulse purchases by grouping like items and … Continue reading

How To Create Compelling In-Store Signage

How To Create Compelling In-Store Signage

It’s easy to boost sales using compelling in-store signage in your store, 8 out of 10 consumers have entered a store because a sign caught their interest. Signage can help quickly point out new products or promotions so students can easily educate themselves when sales associates aren’t available. Effective retail signage has become part of … Continue reading

How To Use a SWOT Analysis [Infographic]

How To Use a SWOT Analysis [Infographic]

See where you stand against your competitors by using a SWOT analysis. A SWOT analysis is a planning tool that identifies strengths, weaknesses, opportunities, and threats. This will help you take inventory of what tactics are currently working, what isn’t, and provide you with insight on how to move forward.  Get started using this example … Continue reading

How To: Implement Consistent Customer Service

How To: Implement Consistent Customer Service

Consistency is powerful and it defines the type of experience students will have when they shop in your store. Now more than ever, students are shopping in brick-and-mortar stores solely because of the experience they get there. Remember, your employees are the face of your store and ultimately can control the type of interactions students … Continue reading