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If you are using social media at your campus store, it might be time to branch out to Reels on Instagram. Video is becoming popular on social media and something you’ll want to add to your social media strategy. Reels is a tool to create 15-second videos and is mainly targeted at Generation Z. Let’s explore what Instagram Reels is and how your store can use it.

What is Instagram Reels?

Reels is very similar to TikToc offering users a set of editing tools to create fun videos on Instagram. Users will record 15-second multi-clip videos and edit them to add audio, text, stickers, and special effects. Then the videos can be shared with their followers.

To view Reels, click on the Explore Page and the first tile is a trending Reel. Click the Reel to see the feed and scroll down to see more trending reels.

Users can also view Reels from an Instagram profile and in their feed. To view Reels on a profile, go to the profile and click the play button icon next to their post history.

Using Instagram Reels for Business

• You can repost your TikTok videos to Reels but only up to 15 seconds of your TikTok video. This allows you to reach your followers who aren’t on TikTok and expose them to your content.
• Posting short DIY videos is a great way to start building your following. You could also post short videos of how to use a product or where a certain product is in your store.
• Share behind the scenes footage. This can help build customer loyalty and showcase why your students should shop their local campus store.
• Announce sales and promotions.

As you start using Reels, remember to stay genuine and don’t go overboard on advertisements. Users want to see personality and fun instead of serious and scripted. Use Reels to show some character.

For help on how to use Instagram Reels, visit Instagram’s help center.