ICBA is right around the corner. ICBA is one of the biggest tradeshows for campus bookstores to attend and connects stores with some of our top vendors. ICBA, is being held virtually this year. But not to worry, we can still expect an engaging and informative conference like years before. We’d like to take some … Continue reading
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How Students are Responding to the Pandemic
Not only are businesses and store owners concerned about what the future brings, so are students. Their minds are racing around how they will return to campus, what the school year will look like, and if they should return to campus in the fall. NACS OnCampus Research surveyed students in March and resurveyed them again … Continue reading
[Infographic] 4 Ways to Increase Impulse Purchases
[Infographic] The Power of Smell
Make Your Store Irresistible!
Sources: thriveagency.com, alistemarketing.com, http://www.shopify.com
Money, Money, Money: Making Buyback More Enjoyable
It’s final exam time (if not already done), which also means it’s time to gear up for taking in a whole slew of barely used books. Who doesn’t love making money? The end-of-semester can be a college student’s favorite time of the year. This can also be a sore spot for many students expecting a … Continue reading
Back-to-School and College Spending to Reach $75.8 Billion
Great news for retail, back-to-school and college shoppers are expected to spend $75.8 billion, up from last year’s $68 billion. College students and families plan on spending an average of $888.71, according to a survey by the Prosper Insights and Analytics. This spending is slightly down from last year’s $899.18, but we are expected to … Continue reading
The Orientation Experience
Freshmen orientation is an exciting time on campus. The buildings are filled with excited freshmen ready to leave their nest and enter the academic world. Getting ready for orientation is a yearlong process, there is always room to grow and establish new activities. Follow these tips for a successful orientation season. 1. Establish Goals and … Continue reading
Using Social Networks as Shopping Platforms: New Rules for eCommerce
Have you ever wondered about the ROI of social media? Well you are not alone, it’s hard to detect if your store’s Facebook page is actually driving sales or how many in-store visitors your Instagram creates. The key to discovering the value of social media is picking the right platform for your store. Just because … Continue reading
The Most Powerful Colleges in Social Media
Take a look at the below infographic and see which colleges make the grade when it comes to engaging their students, alumni, and faculty on social media. Infographic source: Visualistan.com