Great news for retail, back-to-school and college shoppers are expected to spend $75.8 billion, up from last year’s $68 billion. College students and families plan on spending an average of $888.71, according to a survey by the Prosper Insights and Analytics. This spending is slightly down from last year’s $899.18, but we are expected to … Continue reading
Freshmen orientation is an exciting time on campus. The buildings are filled with excited freshmen ready to leave their nest and enter the academic world. Getting ready for orientation is a yearlong process, there is always room to grow and establish new activities. Follow these tips for a successful orientation season. 1. Establish Goals and … Continue reading
Have you ever wondered about the ROI of social media? Well you are not alone, it’s hard to detect if your store’s Facebook page is actually driving sales or how many in-store visitors your Instagram creates. The key to discovering the value of social media is picking the right platform for your store. Just because … Continue reading
Take a look at the below infographic and see which colleges make the grade when it comes to engaging their students, alumni, and faculty on social media. Infographic source: Visualistan.com
Securing sales to departments and faculty members may be some of the most beneficial selling you can do as a retailer in the education market. However, selling and marketing to faculty and departments is much different than the targeting you do towards students. The products that are carried by a department often dictate what will … Continue reading
As technology is woven into our daily lives, the modern college student is very dependent on technology. If you don’t believe us check out the infographic below from Presta Electronics. 73% of college students said they cannot study without technology. 38% of college students cannot go 10 minutes without checking their email, tablet, laptop or smartphone. … Continue reading
A recent study released by Absolute® Software, a company providing security and solutions responding to computer theft, reports that college campuses have moved from fifth to third place in terms of most common areas for laptop theft. Loosing a laptop can be devastating for a college student or faculty member. The impact goes well beyond its economic repercussions. First, … Continue reading
