Filed under Shopping trends

2024 Marketing Trend Predictions

2024 Marketing Trend Predictions

The marketing world is projected to have some exciting transformations in 2024. To stay ahead in this dynamic landscape, it’s essential for businesses to anticipate and adapt to emerging trends. In this blog post, we’ll explore some marketing predictions for 2024 that are likely to shape the industry in the coming year. Continue reading

Holiday Retail Trends

Holiday Retail Trends

The holiday season is fast approaching, and for college bookstores, it’s more than just a time for students to wrap up their fall semesters; it’s an opportunity to boost revenue and engage with their campus communities. In this blog post, we’ll explore the latest holiday retail trends specifically tailored to college bookstores, helping you make the most of this festive season. Continue reading

How to Prioritize Inclusion in Your Marketing

How to Prioritize Inclusion in Your Marketing

Inclusive marketing allows marginalized and underrepresented groups of people to connect with your brand. When marketing, it is vital to cater to all the diverse communities your business serves through the content you produce and the communication you use. This ensures that your customers will feel welcome and can create long-lasting relationships with you.  Why … Continue reading

How to Optimize Your Business for Voice Commerce

How to Optimize Your Business for Voice Commerce

As of 2020, 82.9% of U.S adults own a smartphone, 56.4% use a voice assistant, and 34.7% possess a smart speaker. The rise of voice assistant popularity has led to new industry innovations as businesses strive to offer the best possible experience for their customers. One of the fastest-growing innovations is the ability to shop with your voice. Click here to discover how to optimize your business for voice commerce. Continue reading