We at the Douglas Stewart Company create many retail publications a year that are made to make our college stores’ owners’ lives easier. Each publication is full of information and products we think would be perfect for each need, from back-to-school shopping to technology restocks. Explore our many publications below! Continue reading
Posted in January 2024 …
What is Visual Merchandising and Why is it Important?
Visual merchandising is a powerful tool when done right. By combining marketing principles, retail merchandising knowledge, and creative delivery, retailers can effectively leverage the space and layout of their store to present their inventory in an eye-catching way that turns browsers into buyers. Continue reading
Content Tools and Tips
January is the best time to plan out content and promos through the rest of the year. While we focused on promotion ideas last week, this week we will go over how to best organize them and stay on track all year long. Continue reading
Planning for the Year: Preparing for Promotions
College bookstores are often the first stop for students in need, but when they can end up spending up to $1,200 a year on textbooks, it’s no wonder that students look primarily for deals. Here are a few ideas to boost sales while remaining conscious of rising costs for students. Continue reading
Planning for the Year: Key Buying Seasons
Planning purchasing for the new year can seem overwhelming, but keeping major buying seasons in mind can make this easier. From holidays to school breaks, here are the seasons to keep track of this year. Continue reading