Oh the wonderful world of social media. It is one of the most affordable forms of marketing available. Social media marketing gives you increased exposure, especially to students who spend a good portion of their day checking social media. According to lyfemarketing.com, “people are spending 20-40% more on companies that are using social media.” And … Continue reading
Hashtags are a great opportunity for businesses to send a message across multiple platforms quickly. By utilizing trending hashtags, students who don’t already follow your social media accounts can easily discover you. Using hashtags in your social media posts can drive store recognition, improve reach, and engage with your students. The hashtag is one of … Continue reading
The list of social media terms grows longer every day, and it can be hard to keep up. We’ve got you covered with a comprehensive list of terms and definitions you need to know to effectively engage with your students. Sources: blog.hootsuite.com, blog.hubspot.com, blog.bufferapp.com
Starbucks and Airbnb have started beta testing features that give brands more creative control over their profiles. This new tool called featured tweets allows brands to pick around 10 tweets and a few photos to promote at the top of their page. Below these two new promoted sections you can find the brand’s tweets in … Continue reading
When the printing press was invented in the 1880’s companies advertised in newspapers. When radio was invented in the 1920’s advertisers added radio to their marketing toolbox. When TVs were in every living room in the 1950’s advertisers followed suit. When Facebook, Instagram, Pinterest, Snapchat, Twitter, LinkedIn, Tumblr, YouTube were created, how do you choose? … Continue reading
Take a look at the below infographic and see which colleges make the grade when it comes to engaging their students, alumni, and faculty on social media. Infographic source: Visualistan.com
As a retailer, events are a great way to market your business because they can help increase foot traffic, increase your brand awareness of products and services you offer, and help you generate leads. Moreover, social media has evolved from a source of status updates to a venue for news discovery. With students coming back … Continue reading
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