The holiday season is fast approaching, and for college bookstores, it’s more than just a time for students to wrap up their fall semesters; it’s an opportunity to boost revenue and engage with their campus communities. In this blog post, we’ll explore the latest holiday retail trends specifically tailored to college bookstores, helping you make the most of this festive season. Continue reading
Making your campus store top-of-mind for students will not happen through cookie-cutter holiday discounts and promotions. Instead, what can impress students and build your brand is offering unique events. Aligning your holiday marketing events with the college’s party culture may sway students to your store first when they’re stocking up on school supplies or looking to splurge on a little something. Continue reading
Right as college retailers are launching their holiday promotions, college students are probably hunkering down studying for exams, maybe even while juggling extracurriculars and a part-time job or internship. So, when are students going to focus on holiday shopping? Chances are they’ll leave holiday shopping until they’re on Thanksgiving or winter break and away from … Continue reading
As we are getting closer to the Holiday season, retail experts are discovering some interesting trends. The biggest trend is how consumers are approaching Holiday shopping. With all the work that retailers and essential workers are doing this year due to the pandemic, consumers are pushing for retail workers to have the holiday off according … Continue reading
Without a doubt, 2020 has been unexpected. The way we thought we could engage with customers has completely changed. The holiday season will also be unlike past years. Here’s what you can expect for Black Friday and Cyber Monday 2020. Earlier and Longer Black Friday Season With Amazon Prime Day likely being in October this … Continue reading
![2019 Holiday Shopping Trends [Infographic]](https://retailconnection.files.wordpress.com/2019/11/canva-several-gift-boxes-beside-christmas-tree.jpg?w=160&h=120&crop=1 "2019 Holiday Shopping Trends [Infographic]")
Here’s what you can expect for 2019 holiday shopping.
Microsoft Surface announced a number of product refreshes as part of their fall event so users can be more productive at work, school, and on the go. Microsoft Surface introduced new models of several Surface Pro devices, introducing the Surface Pro 6, Surface Laptop 2, Surface Studio 2, and all new Surface headphones. Each device … Continue reading
It’s here. The most anticipated and dreaded season is upon us. Holiday shopping has started but the fun begins on Black Friday, Small Business Saturday, and Cyber Monday. Here are some tips to get adapt now as you prepare your store and your staff. Invest in faster checkouts Use portable checkout systems like an iPad … Continue reading
With 78% of holiday shoppers planning on doing their holiday shopping in-store1, it is important to have the hottest trending items of the season. The list below targets every budget and personality type and is perfect for your college students. Did we miss a trend? Let us know what you are stocking in stores this … Continue reading
Are millennials shopping at home, on the go, with apps, on multiple devices, or all of the above? Over 44.8 million people shopped on Thanksgiving last year and 43% of those shoppers were millennials. They spent 13% more than the 34+ age group, giving millennials a strong purchasing presence.1 The millennials are expected to have … Continue reading
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