Without a doubt, 2020 has been unexpected. The way we thought we could engage with customers has completely changed. The holiday season will also be unlike past years. Here’s what you can expect for Black Friday and Cyber Monday 2020.
Earlier and Longer Black Friday Season
With Amazon Prime Day likely being in October this year, retailers are going to push sales out in October too. This will cause consumers to start their holiday shopping then. In 2019, retail traffic was already up 46% 10 days prior to Black Friday. To get capture more holiday sales in your store, we recommend promoting products in October. Keep an eye out for our 2020 Holiday Gift Guide to see what hot products your students will be looking for this year. Contact your account manager if you don’t receive the guide the first week of October.
No More Black Friday Crowds
You’ve probably heard Best Buy, Walmart, Target, and other large retailers have announced they will be closed Thanksgiving Day to reduce Black Friday crowds. 2020 could be the start of Black Friday doorbusters being online – starting earlier and spanning over a longer period of time.
eCommerce Will Continue to Rise
If you haven’t already, now is the time to get your eCommerce business going. The unknown of COVID-19 and consumers being cautious about shopping in store makes it essential to increase your web presence. Since schools are likely to close for winter break before Thanksgiving, make sure you can capture holiday sales through your website.
How is your store getting ready for 2020 Holiday shopping? Share your tips in the comments below.
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