Tagged with technology

What’s Trending: Chatbots in Retail

What’s Trending: Chatbots in Retail

Many retailers are utilizing chatbots to answer simple customer inquiries that won’t tie up customer service representatives. Chatbots can provide product recommendations, process orders and send shipping information updates, answer simple frequently asked questions, and assist with the shopping experience. Utilizing chatbots on your store’s social media pages, like Facebook and Twitter, can enhance your … Continue reading

What’s Trending: Robots in Retail Stores

What’s Trending: Robots in Retail Stores

Having customer associates present in a store to answer customer’s inquiries is the main thing that separates brick-and-mortar from online stores. Often students do their research online, but they head into a store to get any remaining questions or concerns answered and ultimately to buy the product. It’s important to have retail associates ready and … Continue reading

Tips and Tricks: Creating a Unique Online Store

Tips and Tricks: Creating a Unique Online Store

With big competitors out there like Amazon, it’s important to differentiate your online presence from others. To put things in prospective, ask yourself why students would purchase from you instead of other online outlets. Add value to your online store to make it unique and optimize it so it’s easy for students to navigate and … Continue reading

What’s Trending: Online Video

What’s Trending: Online Video

Video viewing continues to explode and according to AOL, 57% of consumers are watching videos on their mobile phones daily. Video has become the most engaging type of content available today, and with all the technology available it’s never been easier or more affordable to create video to post on your social media. 59% of … Continue reading

Tips and Tricks: A Guide to Hashtags [Infographic]

Tips and Tricks: A Guide to Hashtags [Infographic]

Hashtags are a great opportunity for businesses to send a message across multiple platforms quickly. By utilizing trending hashtags, students who don’t already follow your social media accounts can easily discover you. Using hashtags in your social media posts can drive store recognition, improve reach, and engage with your students. The hashtag is one of … Continue reading