Tagged with visual merchandising

Best Practices for Retail Merchandising

Best Practices for Retail Merchandising

Visual merchandising plays a key role in your store. A strong display will lead customers to the right product and product placement can lead to impulse purchases. Check out these best practices to create a great in-store experience. Create a great window display Draw students to your store with a window display. Keep it fresh … Continue reading

Sight Marketing

Sight Marketing

Previously we discussed how you can use sensory marketing to encourage students to buy more in your store. Sensory marketing allows you to connect with your students on a more emotional level. Now let’s take a more in-depth look at how sensory marketing works. We don’t want to say one sense is more important than … Continue reading

How To: Lay Out Your Store for Success

How To: Lay Out Your Store for Success

In your store, it’s important to create spaces where your students feel comfortable, whether they’re intently shopping or just killing time in-between classes. Often, a setback to brick-and-mortar shopping is the overwhelming experience students can have if the store is not laid out correctly. They may feel overstimulated walking into a crowded store with too … Continue reading

Overcoming the Overpriced Misconception

Overcoming the Overpriced Misconception

Your students are often under the impression that the campus store is overpriced, so they shop for their needs elsewhere. They believe that there is a higher margin on products which increases the prices and students think they have to go to off campus stores to get the best deal. Your students’ biggest hang-up can … Continue reading

Space-saving Solutions for College Living

Capturing your customers’ attention by providing engaging displays, stocking essential products, and organizing your retail space in a way that truly shows you understand their needs is a key factor in making the most of your merchandise and your showroom. So what are some of your customers’ needs? Well, college students have more than a … Continue reading

The Importance of In-Store Display Solutions

In-store display solutions are a key component to the success of your business. The presentation of your merchandise will either prompt your customers to buy or walk-away. In other words, your store displays determine profit or loss. By using creative store displays, you’re making a certain visual connection with potential buyers of your product, one that is long … Continue reading