Tagged with college store

How to Increase Sales During the Slow Season

How to Increase Sales During the Slow Season

Now that the back-to-school rush is ending, it’s time to find ways to keep students coming to your store. Here are four ways to increase sales. Create a Holiday Instead of waiting until Thanksgiving or Christmas, plan a holiday unique to your store. Here are some national holidays to celebrate or create a holiday of … Continue reading

Best Practices for Retail Merchandising

Best Practices for Retail Merchandising

Visual merchandising plays a key role in your store. A strong display will lead customers to the right product and product placement can lead to impulse purchases. Check out these best practices to create a great in-store experience. Create a great window display Draw students to your store with a window display. Keep it fresh … Continue reading

Back-to-School Products for Students

Back-to-School Products for Students

It’s that time of year, the time your students are willing and eager to spend a lot of money on the products they need for back-to-school. They are hungry for knowledge. It’s an exciting time for students to buy. Give them something they want to use! Take a look at our list of recommended must-haves … Continue reading

3 Ways to Rethink Your Store and Thrive

3 Ways to Rethink Your Store and Thrive

In today’s challenging retail landscape, ask yourself how you stand out in a sea of competitors that are trying to do the same. Retailers have to reframe their way of thinking to keep up with the demand of shoppers in the digital era. You must clearly define your store’s purpose with students to be successful. … Continue reading

The Value of Students as Brand Ambassadors

The Value of Students as Brand Ambassadors

Campus stores need to balance revenue while supporting the affordability of students and it is often perceived that the store’s products and textbooks are overpriced. To combat this misconception, utilize your student workers as brand ambassadors. Although your store needs to make profit, be transparent about where that profit is going. Show employees how that … Continue reading