Tagged with e-commerce

5 Tips to Help Your Store Go Omnichannel

5 Tips to Help Your Store Go Omnichannel

According to omnichannel expert Andy Katz-Mayfield, omni-channel is “less about creating another channel to sell a product, it’s about providing a really great experience.” You have heard us talk about the importance of optimizing the customer experience for brick and mortar stores before, but what does that look like? 1. Start off by increasing your … Continue reading

Brick and Mortar vs. E-commerce

While the battle still persists, e-commerce vs. brick and mortar, research shows that people, especially Millennials, still prefer to shop in stores rather than online. The challenge right now, for retailers, is to find ways to create engaging, social shopping experiences that keep consumers coming back. The Preference According to research from the Urban Land … Continue reading