Filed under marketing

Scent Marketing

Scent Marketing

What does your store smell like? Research has shown that customers are not necessarily interested in the way the product itself smells, rather they are more intrigued by the environment that the product is purchased in. In today’s competitive world, it’s important to keep your store ahead of the game. Some stores will utilize sensory … Continue reading

Sight Marketing

Sight Marketing

Previously we discussed how you can use sensory marketing to encourage students to buy more in your store. Sensory marketing allows you to connect with your students on a more emotional level. Now let’s take a more in-depth look at how sensory marketing works. We don’t want to say one sense is more important than … Continue reading

Customer Service on Social Media

Customer Service on Social Media

Social media seems to be the customer’s outlet to the world. People can say anything they want. Do you respond to all the posts on your social media sites? The good, the bad, and the downright ugly? The way you respond is important because it shows how you handle business. And yes, you should always … Continue reading