Social media marketing allows you to reach a wider customer base through platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. You’ll have an opportunity to drive traffic back to your ecommerce site or offer social commerce which is increasingly popular with Gen Z. Marketing on social media may feel daunting, but with the right strategy it is easy to learn and implement. Here are five tips for starting an effective social media marketing campaign:
1 – Set your goals and KPI’s (Key Performance Indicators).
Determine what your larger business objective is when it comes to social media. Are you looking to increase website traffic, gain more followers, increase engagement, boost sales, or just gain greater brand awareness? Once you decide your objective, choose specific metrics to help you measure progress. Make sure goals are attainable and be willing to adjust as necessary.
2 – Know your audience.
Who are your potential customers and what do they want to see on social media? Consider demographics, interests, behaviors, and pain points. Conduct market research, analyze competitors, and engage with followers to understand what content resonates with them. Consider which social media platforms your key customer base uses. For example, TikTok, Instagram, YouTube, and Twitter are more popular among Gen Z college students than LinkedIn, or Facebook. Develop a strategy for the apps your customers are most likely to use.
3 – Post consistently and interact!
Regular, relevant posting will help your content be more favored in social media algorithms. Your followers are also more inclined to engage with your content if you are a constant and interesting presence. Interact with your followers as they engage with your posts. Social media can be an opportunity for customer service as well, as customers will feel seen, heard, and understood. Use tools like Hootsuite, Buffer, or Sprout Social to help you track and manage your social media campaigns.
4 – Observe the competition.
Check out what similar brands who are active on social media are posting and how people are responding. While you don’t want to directly copy another page, it can be helpful to see what best resonates with your audience base. This can also help you stay up-to-date with social media trends in your industry.
5 – Partner with influencers.
If you want to take your social media marketing to the next level, influencers are a great way to reach a wider following and increase awareness and sales. Influencers are often more trusted by customers since they are real people. Check out this article on influencer marketing as you develop your plan.
Social media can be unpredictable, so it’s important to continually monitor your campaigns and adjust accordingly. Analyze your metrics and compare results to your KPIs. Monitor engagement rates, reach, impressions, and clickthrough rates. Don’t be afraid to experiment and try new things. Happy posting!
Are you looking to grow your social media presence? Read on how to connect with Gen Z on social media and trends for 2023.