2023 marks three years since COVID-19 substantially impacted higher education, and institutions are moving from emergency response to long term adaption. Institutions are preparing for more sustainable futures and addressing significant changes. Here are five of the top trends in higher education for 2023. Continue reading
If you do not already have a vibrant social media plan for 2023, now is the time to get on it! Gen Z is active and available online for nearly 24 hours a day, much of which is spent on social media. According to Forbes, 97% of Gen Z say they use social media as their main way of shopping, 65% say they use social media for entertainment, and 61% of them say they are interested in video content. Unlike the polished output that Millennials expected, Gen Z enjoys authentic, organic content. Continue reading
Technology evolves at a rapid pace, which enables faster change and progress, but can also feel impossible to keep up with. Emerging technologies are accelerating the rate of change, a lot of which has been caused by the different world that COVID-19 created. College students are at the forefront of those who are learning these new technologies as they prepare to enter the digital workforce. Here are five technology trends you should be aware of for 2023. Continue reading
If you haven’t already started, now is the time to map out your marketing plans for 2023. As you consider strategies and implementation, here are five trends predicted to impact marketing this year. Continue reading
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