This week on Retail Connection, we are exploring the benefits of influencer marketing. Learn more about how you can use #InfluencerMarketing to drive sales in your store.
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How to Connect with Gen Z on Social
As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading
Taking a Virtual Spin on Back-to-School Merchandising
We miss not seeing our campus store buyers in person to showcase the hot products from our vendors for back-to-school, but we have the next best solution to still help campus stores get ready for back-to-school. This year DSC launched a virtual Back-to-School Popup Shop featured the new and best-selling products for back-to-school 2021. We … Continue reading
Tech Talk: What is MagSafe?
In October 2020, Apple announced the iPhone 12. The new iPhone comes packed with features, one being MagSafe. Now you might be wondering what’s MagSafe and what does this mean for iPhone accessories. We’re going to break it down for you. MagSafe is a magnetic coil ring in the new iPhone12 that connects accessories to … Continue reading
What to Expect at ICBA 2021
ICBA is right around the corner. ICBA is one of the biggest tradeshows for campus bookstores to attend and connects stores with some of our top vendors. ICBA, is being held virtually this year. But not to worry, we can still expect an engaging and informative conference like years before. We’d like to take some … Continue reading
2021 Trends Explained: How Delivery is Evolving
Last week, we briefly mentioned 5 trends to watch in 2021. We’d like to expand on a few of these trends. This week, we are going to discuss how delivery is evolving. We’ve all seen delivery explode in 2020 and it’s going to continue in 2021 and beyond. Consumers appreciate the convenience and comfort of … Continue reading
5 Trends to Watch in 2021
Sooner or later, things will return to normal. We can all put 2020 behind us and start moving forward. Here’s a look at what’s going to be trending in 2021, according to NACS. Retailers have rolled out new technologies to keep up with shoppers’ needs. Brands are combining forces. Headspace partners with Spotify, Alo and … Continue reading
Boost Sales in Your Store with These Tips
Whenever consumers see something new, they have the urge to learn more. Most likely there is a voice in their head saying, “I gotta have it.” This is probably happening with your customers all the time. Check out our latest infographic for tips to boost your sales.
How Retail is Evolving and What to Expect in 2021
Retail has been evolving over the years but due to COVID-19, some trends have evolved quicker than predicted. Here are some trends that we’ll continue to see in 2021. Social Commerce With shopping features being added to social platforms, consumers have an even more seamless way to shop online. In 2020, we saw a partnership … Continue reading
Our Must-Have Picks for the Holiday Season
We’ve talked with our college store partners and received some valuable feedback about what students are looking for. Check out what’s hot right now on college campuses.
