Filed under consumer trends

How to Connect with Gen Z on Social

How to Connect with Gen Z on Social

As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading

Tech Talk: What is MagSafe?

Tech Talk: What is MagSafe?

In October 2020, Apple announced the iPhone 12. The new iPhone comes packed with features, one being MagSafe. Now you might be wondering what’s MagSafe and what does this mean for iPhone accessories. We’re going to break it down for you. MagSafe is a magnetic coil ring in the new iPhone12 that connects accessories to … Continue reading

What to Expect at ICBA 2021

What to Expect at ICBA 2021

ICBA is right around the corner. ICBA is one of the biggest tradeshows for campus bookstores to attend and connects stores with some of our top vendors. ICBA, is being held virtually this year. But not to worry, we can still expect an engaging and informative conference like years before. We’d like to take some … Continue reading

5 Trends to Watch in 2021

5 Trends to Watch in 2021

Sooner or later, things will return to normal. We can all put 2020 behind us and start moving forward. Here’s a look at what’s going to be trending in 2021, according to NACS. Retailers have rolled out new technologies to keep up with shoppers’ needs. Brands are combining forces. Headspace partners with Spotify, Alo and … Continue reading

Boost Sales in Your Store with These Tips

Boost Sales in Your Store with These Tips

Whenever consumers see something new, they have the urge to learn more. Most likely there is a voice in their head saying, “I gotta have it.” This is probably happening with your customers all the time. Check out our latest infographic for tips to boost your sales.