The modern shopper is becoming increasingly complex and it’s challenging to create a one-size-fits-all shopping experience. Not only are there generational differences between shoppers, but there are several different customer types. These customer types define the how they shop, their goals, and their expectations. Knowing the different segments of shoppers will help you assist students … Continue reading
Although both Millennials and Generation Z are extremely tech savvy and digitally inclined, the way they consume content is different. Instead of lumping them into the same group, it’s important to know what resonates with each generation. Based on their age and preferences, they are two entirely different audiences. Millennials are defined as the generation … Continue reading
As Augmented Reality (AR) and Virtual Reality (VR) continue to gain steam, you might be wondering what the difference is, and more importantly – how it affects your business. Both AR and VR are based on the same technologies, which is a graphical overlay that is directed by the user’s experience, based on their movements. … Continue reading
Shopping is changing and with Generation Z doing most of their initial research online, it’s important to understand the customer journey. Learn a student’s shopping process you so can prepare for your part in their decision making. Realizing the journey students go through is important to make the sale. To get a better understanding of … Continue reading
In today’s challenging retail landscape, ask yourself how you stand out in a sea of competitors that are trying to do the same. Retailers have to reframe their way of thinking to keep up with the demand of shoppers in the digital era. You must clearly define your store’s purpose with students to be successful. … Continue reading
![Tips and Tricks: 6 Ways to Market to Gen Z on Social Media [Infographic]](https://retailconnection.files.wordpress.com/2017/09/thinkstockphotos-537307070.jpg?w=160&h=120&crop=1 "Tips and Tricks: 6 Ways to Market to Gen Z on Social Media [Infographic]")
As digital natives, Generation Z is more active on social media than any other generation before them. Gen Z actually enjoys shopping in brick-and-mortar stores, but their purchase decisions are greatly influenced by their online searches. To score the sale, make sure your marketing is prominent on the platforms they are already searching on. Tailor … Continue reading
Campus stores need to balance revenue while supporting the affordability of students and it is often perceived that the store’s products and textbooks are overpriced. To combat this misconception, utilize your student workers as brand ambassadors. Although your store needs to make profit, be transparent about where that profit is going. Show employees how that … Continue reading
Gen Z is the first generation that hasn’t known a world without smart devices, internet, or social networks and they are often referred to as digital natives. Generation Z, like all other generations before have their own shopping preferences. This young generation of shoppers spend about $830 billion a year in the United States and … Continue reading
Generation Z, otherwise known as Centennials or Digital Natives are those born between 1997 and 2011. This generation has never known a world without technology and they are the first generation born fully immersed in the digital era. Generation Z’s oldest members are now graduating high school and just entering college. It’s time to understand … Continue reading
