Filed under College Students

4 Shopper Types You Need to Know

4 Shopper Types You Need to Know

The modern shopper is becoming increasingly complex and it’s challenging to create a one-size-fits-all shopping experience. Not only are there generational differences between shoppers, but there are several different customer types. These customer types define the how they shop, their goals, and their expectations. Knowing the different segments of shoppers will help you assist students … Continue reading

VR vs. AR – What’s the Difference?

VR vs. AR – What’s the Difference?

As Augmented Reality (AR) and Virtual Reality (VR) continue to gain steam, you might be wondering what the difference is, and more importantly – how it affects your business. Both AR and VR are based on the same technologies, which is a graphical overlay that is directed by the user’s experience, based on their movements. … Continue reading

What You Need to Know about the Customer Journey

What You Need to Know about the Customer Journey

Shopping is changing and with Generation Z doing most of their initial research online, it’s important to understand the customer journey. Learn a student’s shopping process you so can prepare for your part in their decision making. Realizing the journey students go through is important to make the sale. To get a better understanding of … Continue reading

3 Ways to Rethink Your Store and Thrive

3 Ways to Rethink Your Store and Thrive

In today’s challenging retail landscape, ask yourself how you stand out in a sea of competitors that are trying to do the same. Retailers have to reframe their way of thinking to keep up with the demand of shoppers in the digital era. You must clearly define your store’s purpose with students to be successful. … Continue reading

The Value of Students as Brand Ambassadors

The Value of Students as Brand Ambassadors

Campus stores need to balance revenue while supporting the affordability of students and it is often perceived that the store’s products and textbooks are overpriced. To combat this misconception, utilize your student workers as brand ambassadors. Although your store needs to make profit, be transparent about where that profit is going. Show employees how that … Continue reading