Gen Z is the first generation that hasn’t known a world without smart devices, internet, or social networks and they are often referred to as digital natives. Generation Z, like all other generations before have their own shopping preferences. This young generation of shoppers spend about $830 billion a year in the United States and … Continue reading
Generation Z, otherwise known as Centennials or Digital Natives are those born between 1997 and 2011. This generation has never known a world without technology and they are the first generation born fully immersed in the digital era. Generation Z’s oldest members are now graduating high school and just entering college. It’s time to understand … Continue reading
Your students are often under the impression that the campus store is overpriced, so they shop for their needs elsewhere. They believe that there is a higher margin on products which increases the prices and students think they have to go to off campus stores to get the best deal. Your students’ biggest hang-up can … Continue reading
2017 has been deemed “The Year of Customer Experience,” and for good reason. Retail has become a competitive market, and getting through to students is increasingly challenging. With so many different technologies available to retail, like virtual reality and artificial intelligence, your students now demand a different level of service. Customer experience has risen to … Continue reading
With the convenience of online shopping on the rise, retailers need to get more creative about how they get people into their stores. A brick-and-mortar store isn’t about the products on the shelves anymore; now it’s all about the experience it provides. Offering discounts and sales may get students into your store, but it is … Continue reading
User Generated Content (UGC) has proved to be 20% more influential on purchasing decisions for consumers. Since 84% of people trust opinions and recommendations from people they know over any other form of marketing; UGC is the key to enhancing your store’s image. Let your students showcase their creativity and tell their own stories with … Continue reading
Maintaining social media accounts can be challenging and it’s difficult to know what to post where. Since each social media site excels at a different function, the same post doesn’t work on every site. You have to play to that platform’s strength if you want your students to take notice and respond accordingly. Take a … Continue reading
Stay chic this spring with the top 10 color choices from the Pantone Color Institute. The colors you see below were based off of the lineup seen at New York’s Fashion Week. These colors aren’t just for clothes though; they will inspire designers and developers to reflect this pallet in their products for the spring. … Continue reading
