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5 Higher Education Trends for 2023

5 Higher Education Trends for 2023

2023 marks three years since COVID-19 substantially impacted higher education, and institutions are moving from emergency response to long term adaption. Institutions are preparing for more sustainable futures and addressing significant changes. Here are five of the top trends in higher education for 2023. Continue reading →

5 Social Media Trends for 2023

5 Social Media Trends for 2023

If you do not already have a vibrant social media plan for 2023, now is the time to get on it! Gen Z is active and available online for nearly 24 hours a day, much of which is spent on social media. According to Forbes, 97% of Gen Z say they use social media as their main way of shopping, 65% say they use social media for entertainment, and 61% of them say they are interested in video content. Unlike the polished output that Millennials expected, Gen Z enjoys authentic, organic content. Continue reading →

5 Technology Trends for 2023

5 Technology Trends for 2023

Technology evolves at a rapid pace, which enables faster change and progress, but can also feel impossible to keep up with. Emerging technologies are accelerating the rate of change, a lot of which has been caused by the different world that COVID-19 created. College students are at the forefront of those who are learning these new technologies as they prepare to enter the digital workforce. Here are five technology trends you should be aware of for 2023. Continue reading →

How to Optimize Your Business for Voice Commerce

How to Optimize Your Business for Voice Commerce

As of 2020, 82.9% of U.S adults own a smartphone, 56.4% use a voice assistant, and 34.7% possess a smart speaker. The rise of voice assistant popularity has led to new industry innovations as businesses strive to offer the best possible experience for their customers. One of the fastest-growing innovations is the ability to shop with your voice. Click here to discover how to optimize your business for voice commerce. Continue reading →

How to Elevate Your TikTok Marketing Strategy

How to Elevate Your TikTok Marketing Strategy

TikTok is one of the fastest-growing social media platforms on the market. In Q1 2020, they set the world record for most downloads in a single quarter for a social app, at 315 million installs (Digital Marketing Institute). Since then, they have grown to 2 billion installs and currently have over 800 million active users worldwide. This week on Retail Connection, we are sharing four ways to elevate your TikTok marketing strategy. Continue reading →