It happened. Thanksgiving came and went, and your school is one of many that asked students not to return to campus after the holidays to prevent the spread of COVID. Never in a million years did you think you’d find your store in the position of having to close your store early for in-store business. … Continue reading
Retail has been evolving over the years but due to COVID-19, some trends have evolved quicker than predicted. Here are some trends that we’ll continue to see in 2021. Social Commerce With shopping features being added to social platforms, consumers have an even more seamless way to shop online. In 2020, we saw a partnership … Continue reading
We’ve talked with our college store partners and received some valuable feedback about what students are looking for. Check out what’s hot right now on college campuses.
Even with the uncertainty of returning to campus and the possibility of students taking the year off, college spending is expected to increase according to National Retail Federation. While back-to-school spending is expected to increase, NRF is anticipating consumers will shop at fewer places. It’s estimated that students and families will spend $1,059.20 on average … Continue reading
One trend that will continue to pickup in 2020 is videos. Videos are a great tool to draw attention to products. Live video is becoming more popular with Gen Z because this generation likes to be in the moment and get information instantly. Be sure you are utilizing video in your digital marketing strategy. Source: … Continue reading
![5 Marketing Trends to Adopt in 2020 [Infographic]](https://retailconnection.files.wordpress.com/2020/02/95ffff3490a0f9cc10e5103c613897a7-1-e1581697854495.jpg?w=160&h=120&crop=1 "5 Marketing Trends to Adopt in 2020 [Infographic]")
We’ve seen trends come and go over the years and trends that have come back. Here are the consumer trends to watch in 2020. Old favorites are coming back Products for the early 2000s and earlier are starting to come back. Consumers are seeking retro-inspired products which means brands can start digging out past products … Continue reading
As 2019 comes to a close and we welcome 2020, we’d like to highlight our top 5 posts from 2019. The Power of Smell Make Your Store More Compelling Help Your Students Relax During Finals Week Give Your Store a Voice to Increase Your Sales How Does Weather Affect Shopping Behavior?
![[Infographic] The Power of Smell](https://retailconnection.files.wordpress.com/2019/05/get-a-wiff-of-this.jpg?w=160&h=120&crop=1 "[Infographic] The Power of Smell")
