Generation Z, otherwise known as Centennials or Digital Natives are those born between 1997 and 2011. This generation has never known a world without technology and they are the first generation born fully immersed in the digital era. Generation Z’s oldest members are now graduating high school and just entering college. It’s time to understand … Continue reading
The technical revolution of Artificial Intelligence is here to stay and there are continual developments allowing retailers to effectively use it to advance their stores. Tech company Cloverleaf has recently created ShelfPoint, dynamic high-definition LCD strips that wrap around the retail shelves. These digital screens easily slide into existing shelf brackets have proven to increase … Continue reading
In December of last year Amazon successfully piloted its first drone delivery in Cambridge, England. This service, called Prime Air will allow customers to receive their packages in 30 minutes or less. This is currently in its trial stage, but they are planning on expanding the private trial to more customers over time. Amazon’s drones … Continue reading
In-store pickup is growing in popularity, combining the ease of online shopping with immediate gratification. An Internet Retailer survey found the most common reason people use in-store pickup is to avoid shipping fees. Many of the largest store-based retailers have successfully rolled out in-store pickup as an added convenience for shoppers. This allows customers to … Continue reading
With all of the data available at our fingertips, one-size-fits-all service is becoming obsolete. Your students have come to expect personalized customer service and 76% of Millennials believe the quality of a store’s customer service is a reflection on how the business values them. Millennials are more ‘experience-loyal’ than ‘brand-loyal’ and are not afraid to … Continue reading
User Generated Content (UGC) has proved to be 20% more influential on purchasing decisions for consumers. Since 84% of people trust opinions and recommendations from people they know over any other form of marketing; UGC is the key to enhancing your store’s image. Let your students showcase their creativity and tell their own stories with … Continue reading
