Even with the uncertainty of returning to campus and the possibility of students taking the year off, college spending is expected to increase according to National Retail Federation. While back-to-school spending is expected to increase, NRF is anticipating consumers will shop at fewer places. It’s estimated that students and families will spend $1,059.20 on average … Continue reading
One trend that will continue to pickup in 2020 is videos. Videos are a great tool to draw attention to products. Live video is becoming more popular with Gen Z because this generation likes to be in the moment and get information instantly. Be sure you are utilizing video in your digital marketing strategy. Source: … Continue reading
![5 Marketing Trends to Adopt in 2020 [Infographic]](https://retailconnection.files.wordpress.com/2020/02/95ffff3490a0f9cc10e5103c613897a7-1-e1581697854495.jpg?w=160&h=120&crop=1 "5 Marketing Trends to Adopt in 2020 [Infographic]")
We’ve seen trends come and go over the years and trends that have come back. Here are the consumer trends to watch in 2020. Old favorites are coming back Products for the early 2000s and earlier are starting to come back. Consumers are seeking retro-inspired products which means brands can start digging out past products … Continue reading
As 2019 comes to a close and we welcome 2020, we’d like to highlight our top 5 posts from 2019. The Power of Smell Make Your Store More Compelling Help Your Students Relax During Finals Week Give Your Store a Voice to Increase Your Sales How Does Weather Affect Shopping Behavior?
![[Infographic] The Power of Smell](https://retailconnection.files.wordpress.com/2019/05/get-a-wiff-of-this.jpg?w=160&h=120&crop=1 "[Infographic] The Power of Smell")
The semester is about to wrap-up. You can pretty much feel your students’ stress levels the moment you see them. Help them de-stress with activities you can do in your store. For your students, especially first year students, their stress levels are at an all-time high. For some, the stress of being away from home … Continue reading
Have you ever been shopping in a store that doesn’t have music playing? Did it leave you feeling empty? How much did you purchase? Sound is everywhere, and when you’re in a moment without sound it can leave you feeling uneasy. It can often be the missing piece to driving sales in retail stores. Sound … Continue reading
What does your store smell like? Research has shown that customers are not necessarily interested in the way the product itself smells, rather they are more intrigued by the environment that the product is purchased in. In today’s competitive world, it’s important to keep your store ahead of the game. Some stores will utilize sensory … Continue reading
