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[Infographic] How You Can Help Your Students Cope With Returning to in-Person Learning

College bookstores play a crucial role in helping students feel appreciated and part of the community.

This week on Retail Connection, we are sharing the six ways you can help students adjust to in-person learning. Continue reading →

How to Optimize Your Business for Voice Commerce

As of 2020, 82.9% of U.S adults own a smartphone, 56.4% use a voice assistant, and 34.7% possess a smart speaker. The rise of voice assistant popularity has led to new industry innovations as businesses strive to offer the best possible experience for their customers. One of the fastest-growing innovations is the ability to shop with your voice. Click here to discover how to optimize your business for voice commerce. Continue reading →

How to Elevate Your TikTok Marketing Strategy

TikTok is one of the fastest-growing social media platforms on the market. In Q1 2020, they set the world record for most downloads in a single quarter for a social app, at 315 million installs (Digital Marketing Institute). Since then, they have grown to 2 billion installs and currently have over 800 million active users worldwide. This week on Retail Connection, we are sharing four ways to elevate your TikTok marketing strategy. Continue reading →

5 Ways to Kick-Start Your Live Stream

Want to use live streaming for your business but don’t know where to start? This week on Retail Connection, we explore the world of live streaming and share five content ideas to kick-start your stream today. Continue reading →

How to Perfect Your Influencer Marketing

This week on Retail Connection, we are exploring the benefits of influencer marketing. Learn more about how you can use #InfluencerMarketing to drive sales in your store.

#DigitalMarketingTips Continue reading →

How to Connect with Gen Z on Social

As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading →

How to Market Your Business on a Budget

Marketing for your business doesn’t have to be an expensive venture. There are many ways you can market your business for a cost-effective price. Social media provides many ways for you to advertise your store for free and allows you to promote posts for a small fee. It is ok to repurpose old content with … Continue reading →

Taking a Virtual Spin on Back-to-School Merchandising

We miss not seeing our campus store buyers in person to showcase the hot products from our vendors for back-to-school, but we have the next best solution to still help campus stores get ready for back-to-school. This year DSC launched a virtual Back-to-School Popup Shop featured the new and best-selling products for back-to-school 2021. We … Continue reading →

5 Ways to Have Better Open Rates with Automatic Emails

Do you send out transactional emails to your students? These are emails that are automatically sent to students as a response to a request. It can be a status update on orders that were placed, an update to a payment, class changes, etc. As simple as these emails may be, they don’t have to be … Continue reading →

Tech Talk: What is MagSafe?

In October 2020, Apple announced the iPhone 12. The new iPhone comes packed with features, one being MagSafe. Now you might be wondering what’s MagSafe and what does this mean for iPhone accessories. We’re going to break it down for you. MagSafe is a magnetic coil ring in the new iPhone12 that connects accessories to … Continue reading →