The topic of the Internet of Things (IoT) is increasing in popularity. With so much talk, you may be wondering to yourself, “What is IoT?” The Internet of Things is defined as the technology that allows objects like home appliances, fixtures, or devices to send and receive data via the internet. More devices are being … Continue reading
Smart mirrors may be the future of dressing rooms, since they provide many perks to both customers and store associates. Shoppers can choose from a multitude of features, like being able to adjust the lighting, choose a different language, and request a different size or color. The mirror can also scan what they are currently … Continue reading
Many retailers are utilizing chatbots to answer simple customer inquiries that won’t tie up customer service representatives. Chatbots can provide product recommendations, process orders and send shipping information updates, answer simple frequently asked questions, and assist with the shopping experience. Utilizing chatbots on your store’s social media pages, like Facebook and Twitter, can enhance your … Continue reading
Having customer associates present in a store to answer customer’s inquiries is the main thing that separates brick-and-mortar from online stores. Often students do their research online, but they head into a store to get any remaining questions or concerns answered and ultimately to buy the product. It’s important to have retail associates ready and … Continue reading
Video viewing continues to explode and according to AOL, 57% of consumers are watching videos on their mobile phones daily. Video has become the most engaging type of content available today, and with all the technology available it’s never been easier or more affordable to create video to post on your social media. 59% of … Continue reading
Generation Z, otherwise known as Centennials or Digital Natives are those born between 1997 and 2011. This generation has never known a world without technology and they are the first generation born fully immersed in the digital era. Generation Z’s oldest members are now graduating high school and just entering college. It’s time to understand … Continue reading
The technical revolution of Artificial Intelligence is here to stay and there are continual developments allowing retailers to effectively use it to advance their stores. Tech company Cloverleaf has recently created ShelfPoint, dynamic high-definition LCD strips that wrap around the retail shelves. These digital screens easily slide into existing shelf brackets have proven to increase … Continue reading
In December of last year Amazon successfully piloted its first drone delivery in Cambridge, England. This service, called Prime Air will allow customers to receive their packages in 30 minutes or less. This is currently in its trial stage, but they are planning on expanding the private trial to more customers over time. Amazon’s drones … Continue reading
In-store pickup is growing in popularity, combining the ease of online shopping with immediate gratification. An Internet Retailer survey found the most common reason people use in-store pickup is to avoid shipping fees. Many of the largest store-based retailers have successfully rolled out in-store pickup as an added convenience for shoppers. This allows customers to … Continue reading
With all of the data available at our fingertips, one-size-fits-all service is becoming obsolete. Your students have come to expect personalized customer service and 76% of Millennials believe the quality of a store’s customer service is a reflection on how the business values them. Millennials are more ‘experience-loyal’ than ‘brand-loyal’ and are not afraid to … Continue reading
