Is your store doing Black Friday sales? Here’s how to prepare for them Continue reading
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Meeting Customer Expectations [Infographic]
Best Practices for Retail Merchandising
Visual merchandising plays a key role in your store. A strong display will lead customers to the right product and product placement can lead to impulse purchases. Check out these best practices to create a great in-store experience. Create a great window display Draw students to your store with a window display. Keep it fresh … Continue reading
Benefits of Digital Signage
If you have digital displays in your store, make sure you are getting the most out of them. Check out the top five benefits of digital signage according to Sharp. Source: Sharp
How To Create Compelling In-Store Signage
It’s easy to boost sales using compelling in-store signage in your store, 8 out of 10 consumers have entered a store because a sign caught their interest. Signage can help quickly point out new products or promotions so students can easily educate themselves when sales associates aren’t available. Effective retail signage has become part of … Continue reading
Inside The Store of the Future
Retail is changing like never before, with new technologies stores are starting to adopt the classic in-store experience. Office Depot has created their first “Store of the Future” in Nevada; this begs the question of what will stores of the future look like? The remodeled Office Depot features a modern layout as well as new … Continue reading
The Rules of Technology in Retail
Technology trends are rewriting the rules of retail. More stores are advancing the in-store experience to meet the demands of the younger generation while creating tools to maximize customer service. Retail technology blends physical and virtual experiences, keeping millennial customers engaged with the brand and increases business. It is harder for college stores to experiment … Continue reading
Increase Your In-Store Sales with Effective Use of Signage
According to the Point of Purchase Advertising Institute in-store advertising, such as point of purchase (POP) displays, influence 53 to 60 percent of consumer purchases. Another research study revealed that during the same sale period if 100 products were sold with no signage: Then 170 were sold when handwritten signs were used 265 products were sold … Continue reading