Filed under technology

How Open Educational Resources Effect Your Store

How Open Educational Resources Effect Your Store

The dynamic of college stores is constantly changing based on the evolving needs of students and the growing popularity of online outlets. With digital content available for nearly all instructional materials, college bookstores are facing multiple challenges to provide the materials needed by students at a reduced cost to compete with the multiple retail sources … Continue reading

What’s Trending: Smart Retail Shelves

What’s Trending: Smart Retail Shelves

The technical revolution of Artificial Intelligence is here to stay and there are continual developments allowing retailers to effectively use it to advance their stores. Tech company Cloverleaf has recently created ShelfPoint, dynamic high-definition LCD strips that wrap around the retail shelves. These digital screens easily slide into existing shelf brackets have proven to increase … Continue reading

How Snapchat is Revolutionizing the Social Media Experience

How Snapchat is Revolutionizing the Social Media Experience

Snapchat’s tremendous growth is powered by its unique combination of storytelling, creativity, and communication. People and brands can freely express themselves through Snapchat stories, photos, and various fun filter options. Snapchat has more than 150 million daily active users worldwide and there are 10+ billion video views every day. Snapchat continues to take lead among … Continue reading

See What’s New With Twitter

See What’s New With Twitter

Starbucks and Airbnb have started beta testing features that give brands more creative control over their profiles. This new tool called featured tweets allows brands to pick around 10 tweets and a few photos to promote at the top of their page. Below these two new promoted sections you can find the brand’s tweets in … Continue reading

Tips and Tricks: Social Media Sites Explained

Tips and Tricks: Social Media Sites Explained

Maintaining social media accounts can be challenging and it’s difficult to know what to post where. Since each social media site excels at a different function, the same post doesn’t work on every site. You have to play to that platform’s strength if you want your students to take notice and respond accordingly. Take a … Continue reading

Why You Should be Active on Social Media

Why You Should be Active on Social Media

Don’t miss out on the opportunity to engage directly with your students on the social media sites they use most. Facebook alone has a reach of nearly 1.3 billion users and growing. Using social media is an efficient way of reaching customers; a single post can reach thousands of your students in seconds.  It’s also … Continue reading

How Augmented Reality is Changing Retail

How Augmented Reality is Changing Retail

Augmented reality aims to address common shopping annoyances and engage customers. This technology allows consumers to digitally overlay selected products over a picture of their real-life, helping consumers make informed decisions. A survey conducted by Walker Sands, a digital marketing agency, found that 55% of consumers think virtual reality will influence their buying decisions in … Continue reading