Tagged with retail trends

The Surface Go is Here!

The Surface Go is Here!

It’s finally official, the Microsoft Surface Go is here and it’s a game changer. At a compact size of 10 inches, it’s similar to the Surface Pro – starting at only $399. The Surface Go is complete with a built-in kickstand, Windows 10, and only weighs 1.15 lbs, which is a half-pound lighter than the … Continue reading

4 Shopper Types You Need to Know

4 Shopper Types You Need to Know

The modern shopper is becoming increasingly complex and it’s challenging to create a one-size-fits-all shopping experience. Not only are there generational differences between shoppers, but there are several different customer types. These customer types define the how they shop, their goals, and their expectations. Knowing the different segments of shoppers will help you assist students … Continue reading

5 Technologies Reshaping Retail

5 Technologies Reshaping Retail

Technology is continually playing a larger part in retail. With so many advancements and constant updates, the amount of technology at our fingertips can be overwhelming. Integrating technology into your store can help automate everyday tasks, ensure accuracy, and deliver a more engaging experience for shoppers. Virtual Assistants Voice-powered devices have revolutionized the way consumers … Continue reading

VR vs. AR – What’s the Difference?

VR vs. AR – What’s the Difference?

As Augmented Reality (AR) and Virtual Reality (VR) continue to gain steam, you might be wondering what the difference is, and more importantly – how it affects your business. Both AR and VR are based on the same technologies, which is a graphical overlay that is directed by the user’s experience, based on their movements. … Continue reading

What You Need to Know about the Customer Journey

What You Need to Know about the Customer Journey

Shopping is changing and with Generation Z doing most of their initial research online, it’s important to understand the customer journey. Learn a student’s shopping process you so can prepare for your part in their decision making. Realizing the journey students go through is important to make the sale. To get a better understanding of … Continue reading

How To Use a SWOT Analysis [Infographic]

How To Use a SWOT Analysis [Infographic]

See where you stand against your competitors by using a SWOT analysis. A SWOT analysis is a planning tool that identifies strengths, weaknesses, opportunities, and threats. This will help you take inventory of what tactics are currently working, what isn’t, and provide you with insight on how to move forward.  Get started using this example … Continue reading

What’s Trending: Smart Mirrors

What’s Trending: Smart Mirrors

Smart mirrors may be the future of dressing rooms, since they provide many perks to both customers and store associates. Shoppers can choose from a multitude of features, like being able to adjust the lighting, choose a different language, and request a different size or color. The mirror can also scan what they are currently … Continue reading

Discover the Top 10 Blog Posts of 2017

Discover the Top 10 Blog Posts of 2017

With the overwhelming amount of content out there, it’s enough to make your head spin. Coupled with an overflowing inbox, it’s hard to know what posts to pay attention to. Luckily for you, we’ve been tracking our blog posts all year. We’ve figured out what the key topics are, so you don’t have to. Catch … Continue reading