Filed under Retail Tips

The Mobile Shopper

The Mobile Shopper

$ELL! $ELL! $ELL! The goal of any retail establishment is to sell more. We’ve all been there—at the checkout counter when the sales associate tells you if you buy 2 more items you’ll qualify for $15 off your entire purchase! And why wouldn’t you participate in that? At the end of that purchase you’ll be … Continue reading

Tips to go Digital

Tips to go Digital

Today convenience is key. Yes, we agree that you can’t replace face-to-face interaction when it comes to shopping. Students are busy and can’t always make it to the store. Let your students shop around the clock by going digital. More and more students are opting to shop at the press of a button rather than … Continue reading

Back-to-School Products for Students

Back-to-School Products for Students

It’s that time of year, the time your students are willing and eager to spend a lot of money on the products they need for back-to-school. They are hungry for knowledge. It’s an exciting time for students to buy. Give them something they want to use! Take a look at our list of recommended must-haves … Continue reading

Keep Your Students Coming Back For More

Keep Your Students Coming Back For More

What is a loyalty program? Loyalty programs—they keep your customers coming back for more. A lot of big companies have one: Starbucks offers free drinks and food, Walgreens offers special discounts. But loyalty programs are not just for the big companies, small businesses use them too. A loyalty program rewards the customer when they make … Continue reading

Keeping Up with the Customer

Keeping Up with the Customer

Why You Should Get Feedback From Your Students and How to Get It Stop worrying about keeping up with your competitors and focus more on keeping up with your students.  Have you ever asked your students what they think? Like verbally asked them their opinion on something? As a business owner, it’s important to cater … Continue reading

4 Shopper Types You Need to Know

4 Shopper Types You Need to Know

The modern shopper is becoming increasingly complex and it’s challenging to create a one-size-fits-all shopping experience. Not only are there generational differences between shoppers, but there are several different customer types. These customer types define the how they shop, their goals, and their expectations. Knowing the different segments of shoppers will help you assist students … Continue reading

4 Easy Tactics to Optimize Your Store

4 Easy Tactics to Optimize Your Store

1. Create a Strategic Store Layout Create an inviting atmosphere for students where they can browse or just hang out between classes. Design a path through the store that they can follow, starting with an inviting entrance. Pay attention to where you place products to entice students. Promote impulse purchases by grouping like items and … Continue reading

How To Create Compelling In-Store Signage

How To Create Compelling In-Store Signage

It’s easy to boost sales using compelling in-store signage in your store, 8 out of 10 consumers have entered a store because a sign caught their interest. Signage can help quickly point out new products or promotions so students can easily educate themselves when sales associates aren’t available. Effective retail signage has become part of … Continue reading