Filed under Retail Tips

Tips and Tricks: Creating a Unique Online Store

Tips and Tricks: Creating a Unique Online Store

With big competitors out there like Amazon, it’s important to differentiate your online presence from others. To put things in prospective, ask yourself why students would purchase from you instead of other online outlets. Add value to your online store to make it unique and optimize it so it’s easy for students to navigate and … Continue reading

How To: Upsell and Cross-Sell [Infographic]

How To: Upsell and Cross-Sell [Infographic]

The art of upselling and cross-selling not only increases revenue, but it also significantly increases your customer Life Time Value (LTV). When you can upsell or cross-sell products it shows your associates are truly experts on the items in your store and that your students can trust their recommendations. Knowing your students’ needs and wants … Continue reading

How To: Lay Out Your Store for Success

How To: Lay Out Your Store for Success

In your store, it’s important to create spaces where your students feel comfortable, whether they’re intently shopping or just killing time in-between classes. Often, a setback to brick-and-mortar shopping is the overwhelming experience students can have if the store is not laid out correctly. They may feel overstimulated walking into a crowded store with too … Continue reading

How To: Set Your Store Apart from Amazon and Offer Value

How To: Set Your Store Apart from Amazon and Offer Value

Despite the convenience of online shopping, brick-and-mortar stores will never completely disappear. In fact, a study from the Pew Research Center reports that 64% of consumers would prefer to make purchases in-store rather than online. Although Amazon has grown into the biggest e-commerce giant, there are ways to compete and continue to attract your students’ … Continue reading