Filed under Retail Tips

Scent Marketing

Scent Marketing

What does your store smell like? Research has shown that customers are not necessarily interested in the way the product itself smells, rather they are more intrigued by the environment that the product is purchased in. In today’s competitive world, it’s important to keep your store ahead of the game. Some stores will utilize sensory … Continue reading

Sight Marketing

Sight Marketing

Previously we discussed how you can use sensory marketing to encourage students to buy more in your store. Sensory marketing allows you to connect with your students on a more emotional level. Now let’s take a more in-depth look at how sensory marketing works. We don’t want to say one sense is more important than … Continue reading

Your First Look: Meet the New Surface Family

Your First Look: Meet the New Surface Family

Microsoft Surface announced a number of product refreshes as part of their fall event so users can be more productive at work, school, and on the go. Microsoft Surface introduced new models of several Surface Pro devices, introducing the Surface Pro 6, Surface Laptop 2, Surface Studio 2, and all new Surface headphones. Each device … Continue reading

The value of thanking your employees

The value of thanking your employees

Every day is Employee Appreciation Day, or so it may sometimes feel. Keeping employee morale high is important for day to day business, especially if you want your employees to do their best. Poor morale in a workplace can lead to decreased productivity. For you to succeed, you all need to succeed—it’s teamwork at its … Continue reading

The Mobile Shopper

The Mobile Shopper

$ELL! $ELL! $ELL! The goal of any retail establishment is to sell more. We’ve all been there—at the checkout counter when the sales associate tells you if you buy 2 more items you’ll qualify for $15 off your entire purchase! And why wouldn’t you participate in that? At the end of that purchase you’ll be … Continue reading

Tips to go Digital

Tips to go Digital

Today convenience is key. Yes, we agree that you can’t replace face-to-face interaction when it comes to shopping. Students are busy and can’t always make it to the store. Let your students shop around the clock by going digital. More and more students are opting to shop at the press of a button rather than … Continue reading

Back-to-School Products for Students

Back-to-School Products for Students

It’s that time of year, the time your students are willing and eager to spend a lot of money on the products they need for back-to-school. They are hungry for knowledge. It’s an exciting time for students to buy. Give them something they want to use! Take a look at our list of recommended must-haves … Continue reading