Smartphones are transforming the in-store shopping experience. According to the Pew Research Center, 97% of Millennials own a cell phone and of those 80% own a smartphone. Smartphone usage has exploded and this is one trend that’s here to stay. Understanding how cell phones are used in Millennials’ shopping habits can help retailers understand how … Continue reading
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Retail Associates: They Are Your Best Weapon Against Showrooming
A recent poll conducted by Harris Interactive illustrates the impact that so-called “showrooming,” or visiting a brick and mortar store to examine a product before purchasing it elsewhere online, is having on physical retailers. Over four in ten (43%) U.S. adults have showroomed, and the practice clearly affects some stores more than others. When showroomers are asked to name … Continue reading
How Smartphones are Influencing Your In-Store Purchases
The rise of smartphone ownership and price-comparison apps served as the catalyst for consumers who compare prices while they shop for their next big purchase. With a quick bar code scan, savvy shoppers are able to look up online pricing, products reviews and alternative options for the product or service they are shopping for. According to a … Continue reading
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