The marketing world is projected to have some exciting transformations in 2024. To stay ahead in this dynamic landscape, it’s essential for businesses to anticipate and adapt to emerging trends. In this blog post, we’ll explore some marketing predictions for 2024 that are likely to shape the industry in the coming year. Continue reading
In today’s increasingly digital landscape, college bookstores face the challenge of evolving with tech-savvy students while maintaining a physical presence on campus. With the upcoming second semester, it’s crucial for college bookstores to maximize their digital presence. This blog post will explore ecommerce tips to help bookstores succeed in the coming year and beyond. Continue reading
Second semester 2024 is gearing up to be full of hot new technology — but no need to be overwhelmed! We have put together a curated list of some of the best new tech to stock to help lessen the stress of second semester. Continue reading
When creating your email campaign, arguably the most important part is the call-to-action (CTA). The CTA is typically a button with a short phrase to grab the customer’s attention and encourage them to take an action on your email. Your goal is to make the CTA visible and compelling, so your customers take an extra step beyond simply reading your email. Experiment with CTAs to see which one performs best for your audience. Continue reading
Emails are one of the easiest ways to connect with and inform customers, but all the hard work put into making emails successful goes down the drain if they’re never opened. Here are some tips to help ensure your emails are being seen by customers! Continue reading
Email campaigns are one of the most important ways to reach customers online and can lead to more sales, higher levels of engagement, and make consumers more aware of your brand. Though, while email campaigns can be useful, making them stand out successfully can be difficult in such an oversaturated market. Continue reading
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Email marketing is one of the best ways to get information to your customers. Since students, parents, and alumni need to subscribe to be on your email lists, you know they want to receive information from you. But how do you increase engagement? Here is a list of dos and don’ts for email marketing. Practices … Continue reading
Marketing for your business doesn’t have to be an expensive venture. There are many ways you can market your business for a cost-effective price. Social media provides many ways for you to advertise your store for free and allows you to promote posts for a small fee. It is ok to repurpose old content with … Continue reading
Do you send out transactional emails to your students? These are emails that are automatically sent to students as a response to a request. It can be a status update on orders that were placed, an update to a payment, class changes, etc. As simple as these emails may be, they don’t have to be … Continue reading
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