As of 2020, 82.9% of U.S adults own a smartphone, 56.4% use a voice assistant, and 34.7% possess a smart speaker. The rise of voice assistant popularity has led to new industry innovations as businesses strive to offer the best possible experience for their customers. One of the fastest-growing innovations is the ability to shop with your voice. Click here to discover how to optimize your business for voice commerce. Continue reading
TikTok is one of the fastest-growing social media platforms on the market. In Q1 2020, they set the world record for most downloads in a single quarter for a social app, at 315 million installs (Digital Marketing Institute). Since then, they have grown to 2 billion installs and currently have over 800 million active users worldwide. This week on Retail Connection, we are sharing four ways to elevate your TikTok marketing strategy. Continue reading
Want to use live streaming for your business but don’t know where to start? This week on Retail Connection, we explore the world of live streaming and share five content ideas to kick-start your stream today. Continue reading
In October 2020, Apple announced the iPhone 12. The new iPhone comes packed with features, one being MagSafe. Now you might be wondering what’s MagSafe and what does this mean for iPhone accessories. We’re going to break it down for you. MagSafe is a magnetic coil ring in the new iPhone12 that connects accessories to … Continue reading
When utilized fully, social media can be a great way to increase brand awareness and drive sales. Consumers spend an average of 2.5 hours a day on social media to stay connected with family, friends, and their favorite brands. When they see a friend talking about a brand, consumers are very likely to check out … Continue reading
If you are using social media at your campus store, it might be time to branch out to Reels on Instagram. Video is becoming popular on social media and something you’ll want to add to your social media strategy. Reels is a tool to create 15-second videos and is mainly targeted at Generation Z. Let’s … Continue reading
Wireless charging is becoming more widespread as consumers upgrade their technology. You’ve probably heard of Qi standard wireless charging but might be confused about what exactly it is. Let’s dive into Qi standard. First off, did you know Qi is pronounced “Chee”? That’s right! This standard derived from the Chinese word meaning air, material energy, … Continue reading
Has outside noise ever ruined a good jam session? Your students probably know this problem well. Whether students are listening to music to drown out noises while studying or trying to get into a good workout, ANC headphones are what they need. What are ANC headphones? ANC (active noise canceling) headphones are headphones that block … Continue reading
2018 is coming to an end. What was your favorite blog post? We’ve done the research and the results are in. Here are the top 10 posts of 2018!
Sources: bloomberg.com, pointy.com
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