This week on Retail Connection, we are exploring the benefits of influencer marketing. Learn more about how you can use #InfluencerMarketing to drive sales in your store.
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Tips for Creating Effective Email Campaigns in Higher Education
Email marketing is one of the best ways to get information to your customers. Since students, parents, and alumni need to subscribe to be on your email lists, you know they want to receive information from you. But how do you increase engagement? Here is a list of dos and don’ts for email marketing. Practices … Continue reading
How to Market Your Business on a Budget
Marketing for your business doesn’t have to be an expensive venture. There are many ways you can market your business for a cost-effective price. Social media provides many ways for you to advertise your store for free and allows you to promote posts for a small fee. It is ok to repurpose old content with … Continue reading
5 Ways to Have Better Open Rates with Automatic Emails
Do you send out transactional emails to your students? These are emails that are automatically sent to students as a response to a request. It can be a status update on orders that were placed, an update to a payment, class changes, etc. As simple as these emails may be, they don’t have to be … Continue reading
![Online Shopping: The Good and Bad [Infographic]](https://retailconnection.files.wordpress.com/2021/01/untitled-design-34.png?w=160&h=120&crop=1 "Online Shopping: The Good and Bad [Infographic]")
Online Shopping: The Good and Bad [Infographic]
We’ve been saying that having an online presence is essential for your store. Having an online store allows you to reach more customers, makes shopping easier for your customers, and allows you to offer more product than you can in your physical retail space. We’d like to look at the good and the bad of … Continue reading
What to Expect at ICBA 2021
ICBA is right around the corner. ICBA is one of the biggest tradeshows for campus bookstores to attend and connects stores with some of our top vendors. ICBA, is being held virtually this year. But not to worry, we can still expect an engaging and informative conference like years before. We’d like to take some … Continue reading
5 Trends to Watch in 2021
Sooner or later, things will return to normal. We can all put 2020 behind us and start moving forward. Here’s a look at what’s going to be trending in 2021, according to NACS. Retailers have rolled out new technologies to keep up with shoppers’ needs. Brands are combining forces. Headspace partners with Spotify, Alo and … Continue reading
How Retail is Evolving and What to Expect in 2021
Retail has been evolving over the years but due to COVID-19, some trends have evolved quicker than predicted. Here are some trends that we’ll continue to see in 2021. Social Commerce With shopping features being added to social platforms, consumers have an even more seamless way to shop online. In 2020, we saw a partnership … Continue reading
How COVID-19 is Changing Retail: Where and How Consumers are Shopping
A couple weeks ago on Retail Connection, we talked about how consumers are adapting to a new normal when it come to shopping. Let’s continue our discuss this week and dive into where and how consumers are shopping. With small businesses being effected by COVID-19 and consumers witnessing dramatic effects of climate change, consumers are … Continue reading
Trick-or-Treat Retailers, Holiday Shopping Has Started
Holiday shopping has started already, and it’s not even Halloween yet. Continue reading
