ICBA is right around the corner. ICBA is one of the biggest tradeshows for campus bookstores to attend and connects stores with some of our top vendors. ICBA, is being held virtually this year. But not to worry, we can still expect an engaging and informative conference like years before. We’d like to take some … Continue reading
Sooner or later, things will return to normal. We can all put 2020 behind us and start moving forward. Here’s a look at what’s going to be trending in 2021, according to NACS. Retailers have rolled out new technologies to keep up with shoppers’ needs. Brands are combining forces. Headspace partners with Spotify, Alo and … Continue reading
Retail has been evolving over the years but due to COVID-19, some trends have evolved quicker than predicted. Here are some trends that we’ll continue to see in 2021. Social Commerce With shopping features being added to social platforms, consumers have an even more seamless way to shop online. In 2020, we saw a partnership … Continue reading
A couple weeks ago on Retail Connection, we talked about how consumers are adapting to a new normal when it come to shopping. Let’s continue our discuss this week and dive into where and how consumers are shopping. With small businesses being effected by COVID-19 and consumers witnessing dramatic effects of climate change, consumers are … Continue reading
Holiday shopping has started already, and it’s not even Halloween yet. Continue reading
Pumpkin spice and everything nice. Fall is in the air. Here are some tips and activities to bring fall to your store. Play Up the Season: Since 2020 hasn’t been how many people envisioned, spend a little extra time on your holiday décor to spread some cheer. Some ideas to incorporate fall into your store … Continue reading
Without a doubt, 2020 has been unexpected. The way we thought we could engage with customers has completely changed. The holiday season will also be unlike past years. Here’s what you can expect for Black Friday and Cyber Monday 2020. Earlier and Longer Black Friday Season With Amazon Prime Day likely being in October this … Continue reading
Email Marketing Mistakes to Avoid and How to Fix Them Email marketing is more important than ever with the growth of eCommerce in 2020. We’ve put together a list of mistakes people make and how to fix them so you can get the most out of your email marketing. Asking your audience to subscribe for … Continue reading
Even with the uncertainty of returning to campus and the possibility of students taking the year off, college spending is expected to increase according to National Retail Federation. While back-to-school spending is expected to increase, NRF is anticipating consumers will shop at fewer places. It’s estimated that students and families will spend $1,059.20 on average … Continue reading
As a result of COVID-19, we’ve seen a huge shift in retail. In April, retail sales took the largest dive on record falling 16.4% and eCommerce sites like Amazon increased 8.4%. Large retailers have been able to adapt and provide faster delivery times and better pricing. This will make it difficult for smaller retailers to … Continue reading
