With big competitors out there like Amazon, it’s important to differentiate your online presence from others. To put things in prospective, ask yourself why students would purchase from you instead of other online outlets. Add value to your online store to make it unique and optimize it so it’s easy for students to navigate and … Continue reading
It’s important to offer a simplified checkout process for your students to optimize the amount of orders coming through your website. If the checkout process has too many steps and becomes complicated the rates for cart abandonment begin to rise. With a streamlined checkout process you can increase cart conversion and create customer loyalty. Mobile … Continue reading
In a digital world, it’s no longer an option to be present online with retail sales through digital channels increasing 23% in 2015. Although your students still make purchases in stores, shopping now starts at home. With this in mind, it’s important to create an omnichannel experience that’s prevalent among Millennial shoppers so they can … Continue reading
Since 55% of Millennials rely on social media as their primary source for shopping information; these platforms are always looking to enhance the consumer’s shopping experience, which means continuous updates and site improvements. With social media shopping growing in popularity, Instagram and Pinterest have recently taken steps to improve how customers shop on their sites. … Continue reading
Although the holiday season is a joyous one, college students have the added stress of finals. On top of worrying about their small budgets, buying gifts for their friends and family, they have to spend their spare time studying. By creating product badges for your online and brick and mortar store you are helping your … Continue reading
