As esports become more common for college students, catering to this market will be very important for college bookstores. Learning about this new market can be difficult, so here is your one-stop-shop for all things esports and higher education!
The Esports Market is Growing
Esports, competitive video gaming at a professional level, has become very popular among college students and universities have taken notice of the growing demand — more than 475 colleges and universities have created esports programs, with some having organized tournaments and dedicated gaming facilities on campuses. The industry has a projected brand investment of $1.4 billion and many players are offered financial prizes and scholarships, making it a potential career option for many students. Esports are also on a wildly popular platform — around 70% of college students play video games at least semi-frequently.
Supporting Esports on Campus
As a result of its growing popularity, stocking products that are useful to esports players will be significant for college stores. Computer hardware made for gaming is crucial to students’ success, as well as the proper keyboards, desks and headsets — all made for students’ comfort.
Shop esports products here.
Final Thoughts
With esports becoming a growing segment of the life of a college student, investing in products that better serve gamers will be very helpful for college retailers. From computer hardware to headsets, keeping these items in stock allows stores to support students in a growing industry and will help them to ultimately find success.
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