Urbanista Los Angeles are the world’s first self-charging wireless headphones powered by Powerfoyle solar cell material. Using advanced green technology, Los Angeles converts all light, outdoor and indoor, into energy to deliver virtually infinite playtime. Los Angeles never stops charging when exposed to light, providing a nonstop audio experience. This display includes a light to … Continue reading
Impulse purchases are ones made that the customer did not previously plan, often spontaneous or compulsive. How can you encourage impulse purchasing in your store? Here are some tips: Continue reading
Retail displays are an essential aspect of visual merchandising as they are designed to attract, engage, and motivate customers to purchase. Presentation is everything in retail spaces. One of the top reasons a customer makes a purchase is because something catches their attention. Here are some ways you can get the most from your retail displays: Continue reading
Back-to-School stocking is nearly upon us, and you are most likely considering how to best merchandise your store to best prepare for the upcoming rush. Visual merchandising involves displaying products to highlight their features and benefits with the goal to attract and motivate customers to purchase. Successful visual merchandising will turn your retail space into your most productive and most efficient salesperson.
Here are some tips when merchandising your bookstore: Continue reading
March is Women’s History Month, with International Women’s Day on March 8th. This is an excellent opportunity to acknowledge the achievements women have made in higher education and how their leadership has shaped the future for women and minorities in higher ed. Here are some inspirational women in higher education to highlight this month: Continue reading
A key aspect of marketing is language. Much of marketing includes headlines, emails, copy, and more. When striving to prioritize inclusivity in your marketing, using inclusive language is an excellent starting point. Here are some guidelines on inclusive language from the American Psychological Association for you to implement in your marketing this year. Continue reading
Since 2020 and the peak of the COVID-19 pandemic, technology has seen an increase of use in higher education spaces to support students in remote learning. This has sparked a conversation of the role of technology in education spaces and how to forward diversity, equity, and inclusion with it.
An obvious benefit of education technology is improved accessibility, both in making learning less location-dependent and in helping students with learning difficulties or disabilities. Here are some ways technology has been advancing DEI in higher education: Continue reading
Diversity has become important to consumers, for good reason. Customers are more likely to trust and return to a brand that cares about diversity, equity, and inclusion (DEI) and prioritizes representation in their marketing and advertising. Continue reading
February is Black History Month, and for some students this gives a boost of inspiration to seek to learn more about Black culture. Many may not be aware of the vast and rich variety of literature by Black authors, from novels to non-fiction to poetry. These stories are an excellent feature for your bookstore this month – and throughout the year! Continue reading
2023 marks three years since COVID-19 substantially impacted higher education, and institutions are moving from emergency response to long term adaption. Institutions are preparing for more sustainable futures and addressing significant changes. Here are five of the top trends in higher education for 2023. Continue reading
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