Making your campus store top-of-mind for students will not happen through cookie-cutter holiday discounts and promotions. Instead, what can impress students and build your brand is offering unique events. Aligning your holiday marketing events with the college’s party culture may sway students to your store first when they’re stocking up on school supplies or looking to splurge on a little something. Continue reading
Right as college retailers are launching their holiday promotions, college students are probably hunkering down studying for exams, maybe even while juggling extracurriculars and a part-time job or internship. So, when are students going to focus on holiday shopping? Chances are they’ll leave holiday shopping until they’re on Thanksgiving or winter break and away from … Continue reading
People are experiencing pent-up consumerism after laying low during the pandemic, so let’s make this an epic holiday season! Here are some holiday campaign planning tips to get you started making some year-end cheer for your customers —and your bottom line. Continue reading
According to the National Retail Federation, 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.1 The holidays are right around the corner and customers are ready to spend big. Campus stores can leverage their audience by advertising themselves as a one stop … Continue reading
retailconnection 