‘Tis the season for savings and as students prepare for the winter break, college bookstores have a great opportunity to spread some holiday cheer of their own through festive promotions. In this blog post, we’ll explore some innovative ways in which college bookstores can use the holidays to create new promotions for students.
Weather-Themed Rewards
Consumer research shows that 45% of shoppers will buy items for themselves while making purchases for their friends and loved ones. Offering discounts is a great incentive for people, and these discounts can be tied to your products as well as the weather conditions. Apparel can have standing discounts on snow days and cafes can offer discounted hot drinks to encourage students to stop in.
Collaborations with Student Clubs
Collaborate with student organizations to host holiday events at your bookstore. You could invite an a cappella group to perform holiday songs or a cooking club to offer seasonal treats. These events can create a sense of community and attract more students to the store.
Extended Store Hours
The holiday season also means finals season, so extending store hours for students who have busy schedules can help students shop stress-free. Accommodating students’ needs is a great way to encourage them to stop in after late study sessions or early morning classes.
Social Media Contests
Engage with students on social media platforms by running holiday-themed contests and giveaways. Encourage students to share their favorite holiday memories or campus traditions. Using hashtags and encouraging students to tag their friends can help increase the visibility of these promotions.
Final Thoughts
Incorporating these holiday promotions is an opportunity not only to boost sales but also to create lasting memories and positive associations with your bookstore. By catering to the needs and preferences of students during this festive time of year, college bookstores can enhance their role as a valuable part of the campus community.
Sources
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