Filed under Generation Z …

Why Offer Sustainability

Why Offer Sustainability

Generation Z will soon become the second-largest generation in the world. Gen Z will take over Baby Boomers’ mantle at 67.17 million, and that represents a lot of buying power — and Gen Z buys with its conscience as much as its wallet. Not only are they the second largest generation, but they are the current generation entering the college market, meaning that they are the generation shopping in campus bookstores. College bookstores have a vested interest in offering sustainable products for students to purchase. Continue reading →

How to Prioritize Inclusion in Your Marketing

How to Prioritize Inclusion in Your Marketing

Inclusive marketing allows marginalized and underrepresented groups of people to connect with your brand. When marketing, it is vital to cater to all the diverse communities your business serves through the content you produce and the communication you use. This ensures that your customers will feel welcome and can create long-lasting relationships with you.  Why … Continue reading →

How to Elevate Your TikTok Marketing Strategy

How to Elevate Your TikTok Marketing Strategy

TikTok is one of the fastest-growing social media platforms on the market. In Q1 2020, they set the world record for most downloads in a single quarter for a social app, at 315 million installs (Digital Marketing Institute). Since then, they have grown to 2 billion installs and currently have over 800 million active users worldwide. This week on Retail Connection, we are sharing four ways to elevate your TikTok marketing strategy. Continue reading →

How to Connect with Gen Z on Social

How to Connect with Gen Z on Social

As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading →

What You Need to Know About Instagram Reels

What You Need to Know About Instagram Reels

If you are using social media at your campus store, it might be time to branch out to Reels on Instagram. Video is becoming popular on social media and something you’ll want to add to your social media strategy. Reels is a tool to create 15-second videos and is mainly targeted at Generation Z. Let’s … Continue reading →