Previously we discussed how you can use sensory marketing to encourage students to buy more in your store. Sensory marketing allows you to connect with your students on a more emotional level. Now let’s take a more in-depth look at how sensory marketing works. We don’t want to say one sense is more important than … Continue reading
2018 is coming to an end. What was your favorite blog post? We’ve done the research and the results are in. Here are the top 10 posts of 2018!
![[INFOGRAPHIC] Dear Valued Employer…](https://retailconnection.files.wordpress.com/2018/12/re_infographic.jpg?w=160&h=120&crop=1 "[INFOGRAPHIC] Dear Valued Employer…")
How to Market to Younger Generations Millennials are probably the most criticized of the generations to date. They were born in the crossroads of the internet vs the baby boomers. They’re always on their phones, live in the digital world, and have different values. But that’s why we love them because we’ve learned a lot … Continue reading
The internet is where it’s at. Why wouldn’t students choose it? Books, toiletries, groceries…they can conveniently do all their shopping right from the comfort of their couch. For years we’ve been told that E-Commerce is on the rise. We’ve even seen it put some stores out of business. While convenience is key for the future … Continue reading
Today convenience is key. Yes, we agree that you can’t replace face-to-face interaction when it comes to shopping. Students are busy and can’t always make it to the store. Let your students shop around the clock by going digital. More and more students are opting to shop at the press of a button rather than … Continue reading
We’ve all been there and seen that: that one person not getting the discount they were expecting, the person that didn’t get exactly what they ordered on their extremely customized food order, the person that literally made the mistake on their own and is expecting someone to help them. (Raise your hand if you’ve felt … Continue reading
Although both Millennials and Generation Z are extremely tech savvy and digitally inclined, the way they consume content is different. Instead of lumping them into the same group, it’s important to know what resonates with each generation. Based on their age and preferences, they are two entirely different audiences. Millennials are defined as the generation … Continue reading
In today’s challenging retail landscape, ask yourself how you stand out in a sea of competitors that are trying to do the same. Retailers have to reframe their way of thinking to keep up with the demand of shoppers in the digital era. You must clearly define your store’s purpose with students to be successful. … Continue reading
