If you are using social media at your campus store, it might be time to branch out to Reels on Instagram. Video is becoming popular on social media and something you’ll want to add to your social media strategy. Reels is a tool to create 15-second videos and is mainly targeted at Generation Z. Let’s … Continue reading
Wireless charging is becoming more widespread as consumers upgrade their technology. You’ve probably heard of Qi standard wireless charging but might be confused about what exactly it is. Let’s dive into Qi standard. First off, did you know Qi is pronounced “Chee”? That’s right! This standard derived from the Chinese word meaning air, material energy, … Continue reading
![[Infographic] How Your Store Can Help with Online Learning](https://retailconnection.files.wordpress.com/2020/05/gettyimages-1128909030.jpg?w=160&h=120&crop=1 "[Infographic] How Your Store Can Help with Online Learning")
We’ve seen trends come and go over the years and trends that have come back. Here are the consumer trends to watch in 2020. Old favorites are coming back Products for the early 2000s and earlier are starting to come back. Consumers are seeking retro-inspired products which means brands can start digging out past products … Continue reading
![Customer Service Trends to Keep Students Coming Back [Infographic]](https://retailconnection.files.wordpress.com/2019/10/top-3-customer-service-trends-for-2019-e1571257752689.png?w=160&h=120&crop=1 "Customer Service Trends to Keep Students Coming Back [Infographic]")
Generation Z is starting college and their outlook on shopping is different than millennials. Millennials are all about the convenience of online shopping. Gen Z is going “old school” and more interested in shopping in store. In fact, Gen Z is researching product on their mobile device before buying in store. So how do retailers … Continue reading
![[INFOGRAPHIC] Make Your Store More Compelling](https://retailconnection.files.wordpress.com/2019/04/3206_re_march_2019_infographic.jpg?w=160&h=120&crop=1 "[INFOGRAPHIC] Make Your Store More Compelling")
The semester is about to wrap-up. You can pretty much feel your students’ stress levels the moment you see them. Help them de-stress with activities you can do in your store. For your students, especially first year students, their stress levels are at an all-time high. For some, the stress of being away from home … Continue reading
Previously we discussed how you can use sensory marketing to encourage students to buy more in your store. Sensory marketing allows you to connect with your students on a more emotional level. Now let’s take a more in-depth look at how sensory marketing works. We don’t want to say one sense is more important than … Continue reading
