Filed under Generation Z

Consumer Trends to Watch in 2020

Consumer Trends to Watch in 2020

We’ve seen trends come and go over the years and trends that have come back. Here are the consumer trends to watch in 2020. Old favorites are coming back Products for the early 2000s and earlier are starting to come back. Consumers are seeking retro-inspired products which means brands can start digging out past products … Continue reading

Shopping Trends for Generation Z

Shopping Trends for Generation Z

Generation Z is starting college and their outlook on shopping is different than millennials. Millennials are all about the convenience of online shopping. Gen Z is going “old school” and more interested in shopping in store. In fact, Gen Z is researching product on their mobile device before buying in store. So how do retailers … Continue reading

Help Your Students Relax During Finals Week

Help Your Students Relax During Finals Week

The semester is about to wrap-up. You can pretty much feel your students’ stress levels the moment you see them. Help them de-stress with activities you can do in your store. For your students, especially first year students, their stress levels are at an all-time high. For some, the stress of being away from home … Continue reading

Sight Marketing

Sight Marketing

Previously we discussed how you can use sensory marketing to encourage students to buy more in your store. Sensory marketing allows you to connect with your students on a more emotional level. Now let’s take a more in-depth look at how sensory marketing works. We don’t want to say one sense is more important than … Continue reading

#YouGottaSeeThis

#YouGottaSeeThis

How to Market to Younger Generations Millennials are probably the most criticized of the generations to date. They were born in the crossroads of the internet vs the baby boomers. They’re always on their phones, live in the digital world, and have different values. But that’s why we love them because we’ve learned a lot … Continue reading