As esports become more common for college students, catering to this market will be very important for college bookstores. Learning about this new market can be difficult, so here is your one-stop-shop for all things esports and higher education! Continue reading
With every new school year come new trends to enhance students’ learning! Here are a few trends to stay on top of as September rolls around. Continue reading
Generation Z will soon become the second-largest generation in the world. Gen Z will take over Baby Boomers’ mantle at 67.17 million, and that represents a lot of buying power — and Gen Z buys with its conscience as much as its wallet. Not only are they the second largest generation, but they are the current generation entering the college market, meaning that they are the generation shopping in campus bookstores. College bookstores have a vested interest in offering sustainable products for students to purchase. Continue reading
Three Reasons You Should Have Product Reviews on Your Website Continue reading
Inclusive marketing allows marginalized and underrepresented groups of people to connect with your brand. When marketing, it is vital to cater to all the diverse communities your business serves through the content you produce and the communication you use. This ensures that your customers will feel welcome and can create long-lasting relationships with you. Why … Continue reading
![[Infographic] How You Can Help Your Students Cope With Returning to in-Person Learning](https://retailconnection.files.wordpress.com/2021/06/michael-marsh-u0dbv_qeiyk-unsplash.jpg?w=160&h=120&crop=1 "[Infographic] How You Can Help Your Students Cope With Returning to in-Person Learning")
College bookstores play a crucial role in helping students feel appreciated and part of the community.
This week on Retail Connection, we are sharing the six ways you can help students adjust to in-person learning. Continue reading
TikTok is one of the fastest-growing social media platforms on the market. In Q1 2020, they set the world record for most downloads in a single quarter for a social app, at 315 million installs (Digital Marketing Institute). Since then, they have grown to 2 billion installs and currently have over 800 million active users worldwide. This week on Retail Connection, we are sharing four ways to elevate your TikTok marketing strategy. Continue reading
Want to use live streaming for your business but don’t know where to start? This week on Retail Connection, we explore the world of live streaming and share five content ideas to kick-start your stream today. Continue reading
As Gen Z starts coming to campus, stores have a whole new demographic to reach. Gen Z is the first fully digital generation and relies on social media for pretty much everything. This means stores need to amplify their social media efforts to make sure they are connecting with their customers. Gen Z is using … Continue reading
Email marketing is one of the best ways to get information to your customers. Since students, parents, and alumni need to subscribe to be on your email lists, you know they want to receive information from you. But how do you increase engagement? Here is a list of dos and don’ts for email marketing. Practices … Continue reading
retailconnection 