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The live streaming market is rapidly growing, with a recorded value of $50.11 billion in 2020 and a projected value of $184.27 billion by 2027 (Grand View Research). As live streaming continues to gain in popularity, so does the opportunity to connect and engage with your customers.

What is live streaming?

Live streaming gives you the capability to watch, create and share videos simultaneously. Some of the most popular platforms in 2021 so far are Youtube Live, Facebook Live, Mixer, Instagram Live, Twitch, Facebook Gaming, and Vimeo Live. An up-and-coming platform that deserves mention is Virbela, an immersive 3D world that offers virtual work, learning, and events.

Live streaming content ideas

1. Live product demos
   • Live product demos are one of the most cost-effective ways for you to increase your sales. With demos, you can share information about your product to the right audience and answer their questions in real time.  
     • Key elements to include in your live demo are:
       • Who you are
       • What problem your product solves
       • Designated time for Q&A
       • A call to action — what do you want them to do next?
2. Behind the scenes
   • Pulling the curtain to live stream “behind-the-scenes” footage of your business humanizes your brand to your audience. Some engaging moments to share are photoshoots, product launches, events, and staff milestones. The sky’s the limit with your live stream, and you’ll learn what works best for your business over time. 
3. Bring in guest stars
   • No matter what platform you are using, it is always beneficial to incorporate guests into your live streaming marketing strategy. Having guests allows you the opportunity to provide valuable content to your customers through interviews, educational speakers, and Q&As. The more value you offer, the more your customers will come back to your channel. 
4. Events 
   • According to Livestream, 67% of people bought tickets for an event after watching a similar one online, and 45% of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer. By hosting exclusive events live, you can increase your revenue while providing entertainment and education to your audience. 
5. Q&A
   • Live Q&As allow viewers to ask questions and get answers from you in real time. When done right, this format can significantly boost your engagement rates. As seen in 99 Firms Statistics, Facebook Live videos produce six times as many interactions as traditional Facebook videos. Before you go live, you’ll want to set a topic or theme to focus on. Selecting this in advance will generate interest in your discussion topic and ensure that your team is prepared to answer the viewers’ questions. Leaving too broad of a theme can inhibit your ability to answer questions knowledgeably and reduce the effectiveness of your stream.

Have more ideas for live streaming? Share them down below! 

Sources: grandviewresearch.com, virbela.com, learn.g2.com, livestream.com, techjury.net, forbes.com, 99firms.com